tomscott said:At the end of the day figures tell all.
Regardless of colour psychology which I know quite a lot about as an advertiser using colour is a very integral part of the art and using it wrongly can prevoke completely the wrong feeling which is probably why BMW didn't sell any.
Brown is a colour that signifies boredom, reliability, practicality and Earth... also sadness and isolation.
If what you say is true, how come brown was THE "in" colour in the 1970s? One of the most optimistic times in the UK. Fashion is THE dictator to taste.
I don't know where you're getting your information from, but that's not how we perceived the 1970s at the time!


