Colour - Seprang Bronze - Views?

tomscott said:
At the end of the day figures tell all.

Regardless of colour psychology which I know quite a lot about as an advertiser using colour is a very integral part of the art and using it wrongly can prevoke completely the wrong feeling which is probably why BMW didn't sell any.

Brown is a colour that signifies boredom, reliability, practicality and Earth... also sadness and isolation.

If what you say is true, how come brown was THE "in" colour in the 1970s? One of the most optimistic times in the UK. Fashion is THE dictator to taste.
 
I just think that in this case the target market is completely wrong. These cars like the 1M were designed for younger people with an abundance of disposable income.

There is a reason there are 1M/M3/M5 and ZM cars they are compelling to different types of people and certainly age groups. As a mid twenties guy there is no chance I would by a brown car, even if it is metallic. Maybe im just barking up the wrong tree. Im pretty sure if i said to my GF that I was going to buy a brown car her first reply would be why!?

Brown is a colour you would consider quality, like leather or food as both are natural, neutral & earthly colours. Food and cars are quite different, and brown is a colour that not considered sporty. Look at Ferrari - Red, Lambo - Red, Yellow Orange, They are supposed to provoke excitement. Seprang is certainly not exciting and doesn't fit the aesthetic.

In my mind its represents a by gone era, pipes, slippers and driving gloves. Something that BMW is far from. In its latest M briefing at Nurburgring with the introduction of the 1M BMW M were head strong at hitting mid-late twenties and early thirties with their cars.
 
exdos said:
Carol M said:
RubyBlueZ4MC said:
Looks like a shade of brown to me. Anyway I thought this thread was about peoples opinions. Thats mine.

Wind your neck in, but touchy aren't you?

My opinion is it isn't brown, your opinion is it is.

I see our women won 2 gold medals in fighting events last week...

Quite frankly I don't really give a Seprang about this topic anymore :lol:
 
exdos said:
tomscott said:
At the end of the day figures tell all.

Regardless of colour psychology which I know quite a lot about as an advertiser using colour is a very integral part of the art and using it wrongly can prevoke completely the wrong feeling which is probably why BMW didn't sell any.

Brown is a colour that signifies boredom, reliability, practicality and Earth... also sadness and isolation.

If what you say is true, how come brown was THE "in" colour in the 1970s? One of the most optimistic times in the UK. Fashion is THE dictator to taste.

Because the 70s were influenced by the ending hippy period. Peace/war, reconciliation and a huge push toward environmentalism look at my previous quote that basically sums up the period. With the vietnam war huge discomfort with nuclear supremacy. The 70s wasnt an optimistic time it was a recession! one of the worst economic climates. Economic growth was much lower than in previous decades.

The fashion industry also had a huge influence from india.. and fashion styles from the hippy movement. Which is where your colour came from.. brown is an earthly colour.

Im 24, nearly 20 years before I was born! Why am I telling you this you should know!
 
Tom,

Are you sure that the target market for a new car like the Z4MC would be people of your age? If so, why are the overwhelming majority of the Z4MC's in sober colours like silver, grey, dark blue and black like all BMW's other popular ranges: similar to Jaguar and Aston Martin? I parked my PY Z4MC in my local BMW's dealer's very large car park last month and it was as much the "odd one out" there as it was amongst all the Z4MCs at Silverstone. If young people are looking for sports cars in exciting colours why is the Z4MC colour range so sober?
 
tomscott said:
Because the 70s were influenced by the ending hippy period. Peace/war, reconciliation and a huge push toward environmentalism look at my previous quote that basically sums up the period. With the vietnam war huge discomfort with nuclear supremacy. The 70s wasnt an optimistic time it was a recession! one of the worst economic climates. Economic growth was much lower than in previous decades.

The fashion industry also had a huge influence from india.. and fashion styles from the hippy movement. Which is where your colour came from.. brown is an earthly colour.

Im 24, nearly 20 years before I was born! Why am I telling you this you should know!
:rofl: I don't know where you're getting your information from, but that's not how we perceived the 1970s at the time!

I had a Triumph GT6 exactly the same as this one in 1977.

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Do you know what, sometimes I should quote myself. When it was new, I agree - not popular colours, hence the rarity. Now, 6 years on, that rarity counts for something more, and whilst you wouldn't have taken the chance maybe when shelling out £45k, now you stand back a bit more and consider it, because you have choice.

Tbh - and I mean NO offence to anyone on here - I would not buy a silver, grey/silver, grey or blue ///M - probably not even black. Every single car on the road nowadays seems to be silver, grey, blue or of course white. Common. I like the idea of something a little stand-out if I was going to buy a car like a Z4M, hence why I would want red. In the right light pheonix yellow and sepang bronze both look great... I just couldn't have bronze as so many of my clothes are brown I'd look like I was accessorising with my car :P

As a related aside, I saw a pheonix yellow M3 whilst walking down to collect my car today - reminded me of this discussion, and in particular the fact I hated the colour on the first M3 I saw it on, and for a long time after. Now I really like it - tastes change. Shame the guy had wrecked it by fitting Audi-esque LEDs on the front :headbang:
 
Well I disagree BMW have introduced a lot of colour into the line up recently and so have many others Look at the 1M and the new matt finishes also the bright green individual colour. Look at Lambo this orange and green almost neon colours. These are the exciting cars not to be confused with the run of the mill rep mobiles that are all in the colours you speak of and line the garages.

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Although I dislike fast fords.



This encompasses the current movement we see spreading. Its in a lot of music also we seem to be inspired by the 80s which is why we have also seen a lot of white. Its an odd period that hasnt really got a name yet it has an element of the 80s revival but even more mad! Look at fast fords. Even dare I say it carols crazy yellow.

Orange, Green, white, black, chrome, Matt seem to the very popular atm.

Maybe you didn't perceive the 70s like that but that is a good summary of the decade.

Think that the best way to describe the 20-10s is postmodernism, with a twist.
 
tomscott said:
The 70s wasnt an optimistic time it was a recession! one of the worst economic climates. Economic growth was much lower than in previous decades.

tomscott said:
Well I disagree BMW have introduced a lot of colour into the line up recently and so have many others....

This encompasses the current movement we see spreading. Its in a lot of music also we seem to be inspired by the 80s which is why we have also seen a lot of white. Its an odd period that hasnt really got a name yet it has an element of the 80s revival but even more mad! Look at fast fords. Even dare I say it carols crazy yellow.

Orange, Green, white, black, chrome, Matt seem to the very popular atm.

The present economic climate is THE worst in almost 100 years, including the 1970s. So, why do you think the 1970s were so bad we had to endure a "Brown" period then? We chose Brown and all the neutral colours because it was the fashion at the time, as is the same with all contemporary fashion.

Despite the present economic climate being so bad, you say we are enjoying times that are "mad" and "BMW have introduced a lot of colour into the line up recently". I just don't follow your logic on this. If what you said about about the colours of the 1970s being influenced by the economic climate etc. then very dark brown should be the colour of the present. Or are you suggesting that we're trying to paint ourselves out of recession? :wink:
 
We'll read all this back in a few months and think what a load of old bollocks!! :rofl:

Simple fact is - you either like the damn colour or you don't. It's not a wrong/right good/bad colour. Well done to BMW in catering to varied taste.

My last words on the subject though is that whoever said this was fashion was bang on. White cars were always considered to be taxis or Rozzers when I were a lad and I wouldn't entertain the thought of owning one even now. Black was also a major no no during the 70's and only started to become popular again in the 80's. Sepang and it's relatives will become popular because every manufacturer seems to be launching a car in that sort of colour at the moment - BMW E89 and the Gran Sport (I think), Porsche 991 and Boxster etc etc. In car terms its linked to premium/luxury.
 
Carol M said:
RubyBlueZ4MC said:
Looks like a shade of brown to me. Anyway I thought this thread was about peoples opinions. Thats mine.

Wind your neck in .

By the way Carol, I don't think my comment warranted such a rude response. And yes if that's touchy then I am.
 
Please read. The 1970s at the time was ONE the worst economic decades there was no argument. At the time it was the worst. I was referring to the hippy/environmental style that came from the 60s and was inspired by india hens the brown natural/neutral colour pallet.

The reason why these companies are introducing these bright and colourful 'mad' colours is because of post modernism a rejection of modernism, nothing to do with the climate. Think you confuse my points with economics.
 
tomscott said:
Please read. The 1970s at the time was the worst economic decade there was no argument.
But where is the link between that and to the colour Brown being so prevalent then as you've suggested? It was simply the fashion of the day.

Someone once said that you only really notice a recession when you lose your job. It's as true today as it was in the 1970s, hence manufacturers will continue to sell their products in the fashion of the day to those with money to spend, recession or not.

tomscott said:
Think you confuse my points with economics.
If so down to the lack of clarity in what you wrote.
 
exdos said:
tomscott said:
Please read. The 1970s at the time was the worst economic decade there was no argument.
But where is the link between that and to the colour Brown being so prevalent then as you've suggested? It was simply the fashion of the day.

Someone once said that you only really notice a recession when you lose your job. It's as true today as it was in the 1970s, hence manufacturers will continue to sell their products in the fashion of the day to those with money to spend, recession or not.


There isnt one!!! You said to me the 70s was an optimistic time that is my argument it wasn't there was a recession!!!

The colour came from the hippy movement and inspiration from india. Its all there in the post.
 
Regarding the original question of the car colour; I like it.
But then I'm an old git relatively speaking so bronzey muted colours probably appeal.
Think of it as the attitude before people worried about sunscreen... :roll:
 
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