Yep very interesting. It says 2009 but in the add its 2010. 2009 M sport was not out until 59 plate.
Bad
My 2 old SI sports had M sport stuff, only the steering whel showed the M badge but BMW did not brand it as M sport. Outside nothing was different other than 18 inch rims than a standard SI, bumpers were the same.
Now Msport is the same package, lowered susspension, seats, steering wheel, but now wheels, door trims and gear knob shows the M badge. Now the bumpers are different so a bit more visible difference from a sdrive. All confusing but must admit the Msport does look much more aggressive. but you can get this even in a 1.8 its currently a free upgrade on 1.8, 2.0 and 2.8. Infact I have yet to see a 2.8 non msport.