

Mowflow said:VAG have a devoted following. They could stick some wheels and a GTi badge on a dog turd and you'd have people lining up to order one and all the mags dusting off lines like "the original and still the best" due, in no small part to their massive advertising spend.
original guvnor said:To me VW is no better or worse than Ford. It's an every day man in the street brand (I was going to say reliable, but I'm not sure they are that reliable). It's not a premium brand.
At least with Ford if you take the fiesta ST as an example they are class leading & they don't charge the earth for their cars whereas to me VW aren't class leading but you still pay a fortune for them & are far better off opting for the skoda.original guvnor said:To me VW is no better or worse than Ford. It's an every day man in the street brand (I was going to say reliable, but I'm not sure they are that reliable). It's not a premium brand.
I do agree & admitted I haven't had much experience with VW but I've recently drove a couple of Audi's & their interiors just seem to make you fall for them & you tend to forget that they aren't all that exciting dynamically but by then you are already lured in as I think they look great from the outside too.mr wilks said:You have to hand it to VAG for a terrific job done on their brand image ,
They have taken on Mercedes + BMW head on & we now see "like for like" Audi,s against their direct opposition generally more expensive for what is ultimately a repackaged VW product , quite a PR success for a brand that only 10 years ago would have been 20/30% less than their competitors :wink:
You are right about looks being subjective I pretty much love the look of all Audi's yet I hardly like the look of any beemers yet I keep buying beemers!ZermattV said:Audi interiors have been great for over a decade although I think JLR have caught up and in a lot of ways surpassed them in the higher end models. The Q7 is particularly underwhelming in this respect.
In terms of looks which is subjective I think they have fallen behind Merc in the Mainstream Models- Audis used to be about understatement ( something the new mercado do quite well) . Audi all seem to come with huge DRLs and whiter than white paint jobs which for me is a pity .
When I had an A4 years ago it was not the most exciting car to drive but after a tough day at work it was a fantastic thing to do some miles in.

This is an excellent sum up I reckon & I would think it pretty much hits the nail on the head.original guvnor said:Marketers love to create matrices and place (car or any other) brands in them. I'm no marketer but this is my stab at it:-
Audi - people who want to go fast in a straight line, have 4WD and like a nice interior. Driving dynamics and fun not top priority and therefore less of an enthusiasts choice
Mercedes - a slightly older, less showy customer who wants it do all the basics well and looks down a little on Audi and BMW drivers
BMW - all about the engines and the handling. Generally don't give a crap about 4WD and less concerned with interiors because they want to drive the damn thing.
VW - People who can't afford the other three but think they are better than Ford et al drivers.
Porsche - VAG bought this so it would have the driver enthusiast sector covered. Perhaps an admission that Audi didn't tick that box and was never likely to.
mr wilks said:imp75 said:The new R review is out now on piston heads claiming 30k sticker price...........
For a reported £2k more :? i think id rather wait a while & be that bit slower from the lights & in the bends :wink:
these are gonna sell out if the price is £32k as suggested belowThere,s no denying badge kudos when it comes to motor,s
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