This thread invited my first post on this forum, so bear with me please. I live across the pond in the US, and just bought my first BMW; a silver Z4 35i. The E89 has a N54 engine, is a 2012, had 11,300 miles on it, and complete records. The CARFAX showed one owner, and his list of destinations was still in the NAV. He drove it around northern Virginia and made one trip to Florida, (about 2,000 miles round trip). The original window sticker was in the glove box and the car was very well equipped. The sticker price was $62,900 (in 2012). It had been for sale for 3 months when I bought it for $37,000 which included "Certified" previously owned status and warranty thru 2018. It was a 41% discount off of sticker, ($25,900), for a car with less than a year's normal mileage. The first owner incurred a depreciation cost of $2.30 for each mile he drove it.
I am 65, owned a number of British Leyland, Porsche and Lotus cars as a youngster, and besides being heavier, fatter, balder and less nimble wanted desperately to recapture a bit of my youth with a roadster in retirement. I leaned towards a more modern model since crawling around a restored MG, Triumph, or Jaguar to keep it running was NOT in my plans; I expect to drive the daylights out of this Z, NOT "wrench" on it, so reliability and longer service intervals appealed to me. (As did the much better performance, highway manners and creature comforts!) I have added 2,000 miles to the odometer in just 4 weeks and am totally in love with this car. It is, without doubt, the finest car I have ever owned, and exceeds every expectation I had. I am one happy, sunburned, old man. Honestly, the $70,000 sticker on a new Z never entered my mind - it was TOO big of a conceit, but at this discounted price it was irresistible.
Curiously I found 5 Z4s within 100 miles of Washington D.C. with low miles, and low prices similar to mine - this was the third car I looked at. I mused about the rotten resale values, but it was my good fortune. I examined why prices were so heavily discounted and discovered three obvious reasons. First, and this my not be as true in Britain, a roadster, as a vehicle class, is impractical to many in America and requires an understanding and acceptance of what it means to own one. Americans like to spread out, carry a lot of junk and believe a larger vehicle is "safer". You can only take one of the kids with you, your mother in law won't fit, your Uncle can't get his legs to bend enough to get in it and there is no room for the monthly supply of groceries. Secondly, BMW has broadened their line with so many different performance offerings, the average American consumer can buy a similarly performing sedan with room for four AND the groceries from BMW or any number of other constructors. My attention was drawn to the Z by an article in Car and Driver that compared 4 "Luxury Performance Roadsters" which included the Mercedes SLK, Porsche Boxster, and the Chevrolet Corvette as well as the BMW Z4 35i, all of which are relatively low production volume cars for their makers. So, its a small market - here at least. Finally, my many years of experience owning, maintaining, and racing sailboats gave me a final perspective. I have often laughed at the number of serious yachts in American marinas which never leave their slips. I have raced 2 nights a week, nine months a year out of Baltimore's harbor for 25 years. I know about 40 boats originally worth $500,000 to $2.5 million that were bought for similar reasons to the ones I had with this Z. The owners found they were intimidated by their purchase and really only wanted to sit on the aft deck and have a beer instead of finding crew or developing the skills to be a decent yachtsman. The "idea" of a yacht appealed to them; the reality did not, and for that hubris, they paid huge amounts in depreciation when they finally sold them. I suspect the same is true with roadsters, and the limited market makes resale difficult enough that prices are squeezed further. So, for what it is worth, i thought this recent experience was worthy of sharing on this thread. Hope it helps illuminate things. My advice to anyone is to find a similar value, and drive it like it was stolen. After all BMWs are built to be driven, IMO, and that's my plan!