powerful reminder about drinking and driving‏

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Great Aussie Ad Campaign! It’s strong and graphic but very effective.

This needs to be passed around to everyone who has the keys to a vehicle. This is perhaps one of the most intense commercials that I've ever seen and well illustrates the aftermath of bad decisions.

I think that Australia should be complemented on having the guts to "tell it like it is" and get this campaign out to all of its licensed drivers and to air it on TV...it is very moving and very life like. Pass it along to your friends.




[youtube]Z2mf8DtWWd8[/youtube]
 
Strange the UK does not do more hard hitting adverts.

Its the morning after that gets most though! Drink responsibly and dont go driving home at 8 in the morning!
 
In Australia you find random roadblocks where they just stop the traffic and breathalise everyone on a major highway.

It's a great idea and a real deterent. However, obviously not to everyone since they catch loads! (160 people caught outside the Gabba during the Ashes test last week).

I've been driving in the Uk for 23 years and never been breathalised. (I don't drink and drive).

In Brisbane, I have been stopped in the 'road blocks' twice in December alone.

UK should do more!
 
A powerful reminder that we drive machines that can kill

Good post and yes agree we need to be more hard hitting in this country
 
I think this is way too graphic and over the top. I think it typifies a society that seems to think with ever-growing frequency that showing people getting dismembered (be it in a film, or a magazine, a video game or a public health film) is somehow worthwhile. It's a blunt instrument using the lowest common denominator (shock and gore) like some cheap horror flick.

C'mon surely you can develop a film way more hard hitting than this without showing any of these scenes ?

Just my opinion but for me it's a :thumbsdown:
 
A stunningly graphic representation of the cause, result and impact both physical and emotional that can be the result of such stupid and selfish behaviour. The collisions and immediate disruption can be dealt with fairly quickly but it’s the long term damage to individuals and families that is often missed and well portrayed in this video. Please also remember the emotional impact this has on those, police-fire-ambulance-medical staff, that have to deal with the often horrific and fatal results of this irresponsible behaviour.

Agree with your sentiment 'o.g' with regard to graphic and often unecessary violence in films, video games etc bit we have a choice here to switch off or not purchase such images. Unfortunately those that are subject to the abject stupidity of drink drivers and suffer the consequences of this behavious in many, many instances as an innocent victim do not have that choice.

Well done Australia!
 
Well I think it's spot on ...... thanks for the find, I've linked it to my own site ...........
Anybody to gets behind the wheel of a car after having a drink deserves anything they get - it's criminal.

And to those who think they can handle their drink and still drive a car I'll tell you this - I once drank a half pint of beer before a race (motorcycle race) because someone told me it was good for the concentration (when you race you will try anything at least once if there's a chance it will give you and edge). On a track with several 100 mph corners (Assen) I missed every apex, every braking point and had to come in after just 2 laps before I killed someone ....
There is no such thing as a "safe alcolhol limit" ....... I'm a big supporter of Norway's system where I work - zero toleranceand dont even consider driving to work the next day, because they will stop you, you will lose your licence and you will be paying a fine equivalent to several months gross salary, and if you are a foreigner you will be deported and not allowed back in ....... ever.

It's a rant I know - but I work in a macho indistry where drink is considered compulsory ...... I hear stories every day about how macho it is to drink 10 pints and still be able to drive home .....................
 
Look lets be clear i'm not condoning drink driving in any way, shape or form. I actually agree that the current limit should be lowered so that nobody thinks "I'll be ok after just a glass of wine or a pint".

I personally think this kind of excessively graphic imagery a) doesn't work and b) is just pandering to the lowest common demoninator. I also don't think this film deals with the long term emotional effects very well either. It's a horror flick and not much else.

Some of the best films ever made have never resorted to gore to get their point across and this could have been done so much cleverer than it has been. If i knew this advert was about to come on I'd turn it off because I don't want to watch it. So for me it's failed completely.
 
flimper said:
Taz x said:
excellent find nosa, every one should be forced to watch videos like this
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+1
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+2

Way too graphic? Not IMO, not when lives are at stake. But I understand your thinking and point of view original guvnor, and you do have a point. Unfotuntely I think these adverts NEED to be aimed at the "lowest common demoninator" as it's usually the f*ckwits who're more likely to drink and drive (consciously at least).
 
If there is a school of thought that this kind of hard hitting ad does not work because it does not show the long term emotional effects then where do we stand on the soft ads that try to show the long term effects,we have all seen the ads of a mother / father giving a mock interview with a picture of the victim on sideboard. you know the kind of thing I'm talking about, These ads don't seem to work either.

For me, well, as teamemmenracing said there are still plenty of people who think they are ok after a glass of wine or two and don't consider it drinking and driving.........THAT WAS ME, right up until I watched this ad. no longer will i be going out at 10 at night to pick up one of the kids if I have had any alchohol, and they have been told that.
So if this ad has stopped just one person doing even that , then surely it works in some respects
 
Nothing work's the idiots that do this do so when drunk, the first thing that pop's into their heads isn't some advert on TV.

Much more effective would be a life ban on driving if caught, only reversible for extreme circumstances like where someones career and sole income are totally reliant on a licence being held (i.e. driving for work, not just to and from), and other emergency situations.

For a few months lots of these idiots would be banned for life from our roads, after that hopefully they will learn that the consequences are too much and wouldn't do it any more.
 
............ for a while in Holland when I was there ..... if you were caught for speeding 70 kph over the speed limit - they took the car, no matter what it was or who owned it, that got people's attention.

I'd really support the same for drink driving ...... but it will never happen here :D drinking and driving is very much part of our culture ......
 
........... just heard something on Scottish radio - dont know if it's just Scotland or the whole country but apparantly ......... if you get done twice for drinking and driving, they can and will take your car ...... :D progress ...... :thumbsup:
 
I think there should be more videos like this.

It's far to common over here. Lowering the limit isn't the solution as the limit here doesn't work for many people.

The consequences or being well over the limit need to be much harsher. I know a guy, who in himsel is a likeable chap, who will happily drink 6+ pints and then drive his van large distances home.

Never understood the mentality.
 
chris said:
Strange the UK does not do more hard hitting adverts.

Its the morning after that gets most though! Drink responsibly and dont go driving home at 8 in the morning!
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The key is not to drive at all, unless you have a designated driver. It be so much better to leave the car at home and take a taxi or public transportation.

In Canada, most major cities offer free public transportation on major holidays and that is a good thing. Then there are volunteers that drive people home. Of course a taxi is just a call away and it's the thing to do.
 
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