I don't like Breitling watches either. I reckon they are chintzy, bling and more than a little bit vulgar. A bit like him and his missus.
As for the Jag thing, I think if it persuades of load of Chinese to part with their hard-earned and buy loads of British made Jags (ok I know Tata is Indian but a lot of UK jobs depend on Jag) then why not?
As for the Jag thing, I think if it persuades of load of Chinese to part with their hard-earned and buy loads of British made Jags (ok I know Tata is Indian but a lot of UK jobs depend on Jag) then why not?
I ignore celebrity endorsements.... they are meaningless. Why would I listen to someone who is not an expert on the subject? I don't !
Just because a person can act or sing or kick a ball or similar does not make him or her worth listening to, unless they are talking about their particular talent or skill.
I do like the F type...
Just because a person can act or sing or kick a ball or similar does not make him or her worth listening to, unless they are talking about their particular talent or skill.
I do like the F type...
I'm with Kryton, OG and a few others on this one. I don't have anything against DB and I agree that he is all those things that Ste said (although everyone seems really happy to forget that he was pumping the nanny behind his wifes back :? ). The do however seem to be a symbol of the nouveau riche and everything that is a bit bling, chintzy, distasteful and vulgar. Very un British 
Oddly enough, quoting something I posted on another forum recently and referencing a talk i gave to local design students referencing JLRs current brand strategy. The car I am on about at the beginning is the limited edition Evoque that they did with Mrs Beckham.
"It saw it on the JLR stand at Geneva (I think, might have been Frankfurt) can't remember if it was last year or the previous year.
I actually mentioned it briefly as an example in a design talk on rebranding that I gave to design students last year. It's not draped in gold but there are gold accents on the wheels, front grille and throughout the cabin, just enough not to alienate. To be more accurate it is actually rose gold as the design was inspired by the Breitling Super Ocean steel/rose gold watch that Mrs Beckham was wearing when the design team met her for consultation. As a designer I have to assume this is the only real inspiration they took from the brief (Everyone thinks they can design because they have an opinion. The 2 are very different). In saying that, I doubt very much that it was her idea to get involved.
The gist of my talk wasn't so much about that car or their association with VB in particular or even the driving dynamics of any of their products, I used them as an example of how they are changing their marketing and products to suit their target audience in new markets. Traditional wood and leather is now replaced with sparkly chrome and rose gold (also an option on non VB associated cars such as the F-type). Yes, they have moved with the times but they have also moved to a less western approach in terms of the reservation of their design, there is a definite Eastern design sensibility in their products now. Whether it's a wise long term strategy or not is to be seen, even if those markets continue to grow. We have to presume their products were popular as they reflected tradition, quality and a certain amount of class. Aston Martin are also highly desireable to this market yet are taking a very different approach."
Oddly enough, quoting something I posted on another forum recently and referencing a talk i gave to local design students referencing JLRs current brand strategy. The car I am on about at the beginning is the limited edition Evoque that they did with Mrs Beckham.
"It saw it on the JLR stand at Geneva (I think, might have been Frankfurt) can't remember if it was last year or the previous year.
I actually mentioned it briefly as an example in a design talk on rebranding that I gave to design students last year. It's not draped in gold but there are gold accents on the wheels, front grille and throughout the cabin, just enough not to alienate. To be more accurate it is actually rose gold as the design was inspired by the Breitling Super Ocean steel/rose gold watch that Mrs Beckham was wearing when the design team met her for consultation. As a designer I have to assume this is the only real inspiration they took from the brief (Everyone thinks they can design because they have an opinion. The 2 are very different). In saying that, I doubt very much that it was her idea to get involved.
The gist of my talk wasn't so much about that car or their association with VB in particular or even the driving dynamics of any of their products, I used them as an example of how they are changing their marketing and products to suit their target audience in new markets. Traditional wood and leather is now replaced with sparkly chrome and rose gold (also an option on non VB associated cars such as the F-type). Yes, they have moved with the times but they have also moved to a less western approach in terms of the reservation of their design, there is a definite Eastern design sensibility in their products now. Whether it's a wise long term strategy or not is to be seen, even if those markets continue to grow. We have to presume their products were popular as they reflected tradition, quality and a certain amount of class. Aston Martin are also highly desireable to this market yet are taking a very different approach."
mcbeee said:I ignore celebrity endorsements.... they are meaningless. Why would I listen to someone who is not an expert on the subject? I don't !
Just because a person can act or sing or kick a ball or similar does not make him or her worth listening to, unless they are talking about their particular talent or skill.
I do like the F type...
That about sums it up for me too...
Why anyone would buy anything on the strength of "celebs" who get paid to get their photo taken with a product is way beyond my tiny brain capacity...
:lol: of course it works. Tiger Woods made half a billion dollars in endorsements over the years. So If I buy NIKE products I will be able to jump like Michael Jordan, golf like tiger Woods (on a good day, when his back doesn't hurt), Of course not . but the image is in my head of doing just that and that's what the marketers want.
The VB Evoque.... I don't like rose gold, and gold on a car is tacky so it was a no-go for me.
The VB Evoque.... I don't like rose gold, and gold on a car is tacky so it was a no-go for me.
mowflo
They want to bling up the image without alienating current customers.
None of us really object to DB. It makes sense.
They want to bling up the image without alienating current customers.
None of us really object to DB. It makes sense.
My mrs absolutely adores David Beckham & she thinks he is gorgeous & a gentleman & I always say yes such a great gentleman that he is happy to get his end away with another women but if Victoria is happy for him to do that sort of thing then who can blame him!! My other half would chop my bits off & there wouldn't be any going back that's for sure for me.Mowflow said:
Shush a shame, puts me right off. Good thing the car is awesome
I like the F-type, it's one of a very few cars i think i could upgrade the M to.
DB is largely irrelevant, he's a nice guy, a good british figure internationally and you can understand why they've done it. No problem with him myself, done a lot for football, the UK and charity.
I find it amusing people have strong positive/negative opinions of celebs as if they have any idea what they're actually like - just because you see people in the media doesn't mean you know them.
DB is largely irrelevant, he's a nice guy, a good british figure internationally and you can understand why they've done it. No problem with him myself, done a lot for football, the UK and charity.
I find it amusing people have strong positive/negative opinions of celebs as if they have any idea what they're actually like - just because you see people in the media doesn't mean you know them.
