Saw a blue one last night heading into Attleborough. Had to point out what it was to the other half! "Oh", she said, "It's huge! Thought it was a 6-series. Why did they call it a Z4?"
And this from a woman who spent the last 15 years as a composites purchasing manager for Lotus and McLaren, so I'd guess she has some idea what makes a car look good.
Was the first one I'd seen in the flesh too, and I have to say, even in that lovely blue, it did nothing for me at all.
Cannot comment on performance, handling, ride quality or any of that obviously, but to me, a car of this type has to look good, and this looked, from the angle I saw it, like it would be more at home on a canal.