Nictrix said:
Don't you think that nowadays with the amount of great cars out there that it must be very difficult for a new car to really impress a reviewer.
With the technology that's out there fitted to everyday cars theres not much left to make something leaps and bounds ahead of previous models. All that can be done is slight handling tweaks and interior tech.
In my opinion, yes and no. I get what you mean but...
The increasing standardisation across cars (including sports cars) makes it harder to differentiate if you stick to the template, but also introduces opportunities to differentiate and excite if you are willing to disrupt. I think this is an opportunity potentially missed by BMW (though I agree with tomscott's points), especially given some of the expectations I think they were setting, but it is fixable in the face lift should they feel it relevant to do so.
In more detail...
STANDARDISATION AND OPPORTUNITY
I think there is an opportunity for someone to shake up or at least make an opportunity for themselves the 'sports car' market following the continued out-pouring of what I would consider similar and distinctly lacking cars as far as 'feel' and 'thrills' are concerned. I'm referring to turbo engines, auto boxes, electric steering, too much emphasis on comfort, lots of great tech inside. The market has become stagnant as the cars have become standardised, with personality diluted by the latest tech and 'appeal to everyone' philosophies. Lots of highly competent but generally unexciting cars.
We have seen similar stories higher up the 'food chain' and opportunities being taken. Eg Porsche taking on board the reaction to the 991.1 GT3 and making a killing post 911R with the 991.2 GT3 by offering a manual and the 'touring pack' cars. The GT4 was also an award-winning revelation. Back in our world - the M2 has been well received.
AN OPPORTUNITY MISSED BY BMW
My hope with the Z4/Supra was that they would challenge this a bit under the promise of being more driver focused. The Supra is yet to be properly assessed but we are getting informed views on the Z4. My interpretation is:
It had a great starting point given it has the (relatively) great turbo 6 vs. Porsche's now infamously charisma-lacking 4 pots.
The opportunity has been partly realised by what seems to be a fairly well sorted chassis, solid interior etc. and all round 'good car'.
However, it is let down - for me at least - by three big shortcomings that I had better expectations for following BMWs promise of more driver focus and the success of the M2:
- A lack of a manual box option: To sell to those who want it - a small but not insignificant group, and to show they are serious about it being a sports car (even to the auto-buyers) - a 'halo effect'. If they can put it in an M2/3/4 and other M Performance cars, why not here?
- Variable-ratio steering rack: Electric was to be expected, and they have been getting better (I think Henry Catchpole recently commented that the latest 911s feel nearly as good as the old hydraulics?), but the variable-ratio racks are known for a complete lack of feel/connection to the road.
- The questionable looks: Personally, I was excited by the concept, disappointed by the red plastic-look cars in the early showings, and now quickly warming to the matt-silver. I think there is still some promise and expect to be more impressed in person, although the size concerns me (as I recently found sitting in an R8, bigger can mean feeling less connected). However, my biggest frustrations are some of the big plastic holes that appear to have no point (especially at the rear - it looks like they are 'blanks', urgh). It's a long way from the authenticity of the Ms of old. But at least the exhausts are still somewhat real.
FIXABLE IN THE FACELIFT
I'm not an engineer or BMW accountant, but a manual box option doesn't seem too hard to do.
Likewise, an option for electric steering without the variable ratio and some more refinement could help and doesn't seem impossible.
I do think the 'DNA' underlying the design is fairly strong, if they can just fix some of the less desirable bits.
We won't get a N/A 6 engine, but BMWs turbo 6s are strong enough and better than what most competitors offer. Though getting nearer to 400bhp would be nice.
I assume an 'M' option won't happen. But it could give the whole range a lift and shift some units in its own right. It could be that the manual box and alternative steering rack are introduced in an M variant (much like the 06-08 M went back to hydraulic). Naturally an M engine would also be amazing. I would like to hope it could happen if it is easy to bring some of the M2 bits over. But it is looking unlikely.
However, this all may be a pointless exercise as far as BMW are concerned. As noted elsewhere - who are they selling to? It may be that the looks, engine(s), interior, badge and price point are more than enough to get some people into it as opposed to the more expensive Boxter and more boring (I think) SLC. But, I do think there is a market for a properly sorted sports cars at £50K, and BMW could do better with some tweaks. Of course as an MR owner I would say that!
As for me. As things stand I am getting warmer to it, but can't see myself leaving my MR for one. Maybe as I get older and prices come down it could happen. But I think I would be more likely to put the money into an R8, Vantage or similar above something like this. However, as tomscott noted - a lot of people like new!