Agreed, I try to be sensible ish on my commute to work in the M, but its hard, really hard not to be up at around 8k often.
When I first got it, I wanted to drive it sensible ish all the time. I was getting about 31mpg all the time as my driving is usually motorway and fast A roads. No city driving!
I am now getting 26-28 and I don't really look at the mpg anymore.
What I'm getting at is Dont get it if you have to realistically get 40mpg for your fuel bill to become affordable or you will bankrupt yourself or fall out of love with the car very quickly.
I also find the small fuel tank annoying. I fill up twice a week usually!