Watched, sadly it did feel like the video was created for the tire sponsorship and somehow finding a story to make it fit.
I like JayEmm, he talks normal, not inflated or trying to be controversial or over expressionate, I met him last year, nice guy, obviously had good success and making YouTube work. Good on him.
His videos have great information with a huge amount of background research, but they pretty much all follow the same format; Intro, sponsor, background, annoying 'lets see what it can do' section, then conclusion.
I much prefer the few videos when the car is mostly stationary, rather than a full 20 mins of an in-car camera at his face with a few drive bys. Anyway, that's just personal taste.
His videos about the car markets, brands, or their sales tactics are excellent, and especially enjoyed the one about Jaecoo which pretty much threw Jonny Smith from Late Brake Show under the bus (intentionally?), brilliant.
