Sure if I'm doing 175mph on the autobahn it'll consume some real fuel, but I have extensive experience with my car compared to other z4's and z3's as I do a lot of runs with other cars.
If I drive on the autobahn, crusing on cruise control at 80mph (long distance with constant speed), my car (380bhp/465Nm, so 150hp over stock) with TS2+tune and schrick cams, 200cel kats etc etc it is more efficient than a 2.8i Z3. I've checked that over multiple petroltanks on long vacation runs abroad (you drive the same piece of road, at the same time (behind eachother) and fill up at the same petrolstation so the comparison is 100%). My gut feeling is that the biggest difference is that that z3 has a 5 speed and that takes a little more fuel.
Compared to a stock 3.0i z4 (same engine, same gearbox) on a 40L petrol filling, I have to take about 1L extra on such stretches. So that is 2,5% more fuel.
On a high speed run, german autobahn, about 100miles with slow (restricted) sections and unrestricted sections, compared to a 3.0i z3 (same engine, but 5 speed box) my car is still more efficient where I drove 175mph and the z3 tops out at 155. Obviously where I do 175mph it'll probably consume more fuel as my injectors are bigger, but on the slower parts it apparantly makes up for it. (that amaized me too).
Mind you, these differences are not big. 0,5L per tank or so.
What makes my car take in massive amounts of fuel is my very heavy right foot :lol:
But on average my fuel consumption is about 11L/100km (about 25mpg), but that's more on how you drive than what hardware you have.
And the strange thing is, the ess tune is very rich. people complain about petrolstench when they drive behind me (especially on heavy throttle), but that doesnt really translate in a high mpg.
I have had my ESS twinscrew now for 6 years (about 25k miles/45k km) so this is not 1 comparison I made but what I've seen over multiple years. Its certainly more fuel efficient than a z4m, especially on normal cruising speed.
7mpg is of course possible; slow speeds with heavy acceleration over and over (like acending a mountain pass as fast as you can), but a normal z4 will also have very bad fuel economy on such stretches.