My view varies a little from most conservative members here. For me, condition is everything. A stamp in a book means jack to me as there are some pretty dismal service places out there, both at the stealer and Indi. I'd much rather have zero service history in a car that is tight in all the right places and sounds good, than one with all the bells and whistles in a paper book which may or may not have been carried out anyways.
Obviously depending on why you are buying the car, as a short investment (your looking in the wrong place anyways) or as a car you wanna drive (your looking in the right place)
If your buying the car to resell it after a year or so, yeah then service history is a must (thought it probably still means jack s**t in regards to the services having been carried out properly) but other buyers have been convinced that if you don't have a service history, your car will implode/Xplode at the nearest turn of the key. Crazy but true.
I too would much rather have a nice tight car with Jack s**t history, as mostly I'll be doing the required things anyways, as maybe the miles are not very high, but those bushes have been in there for a long time now and will need replacing anyways..
Anyways that's my 2 cents, also worth jack s**t.
Quick list at what I would be looking at...hard..
Engine...
Suspension..
Drive line.. must bushes will probably need replacing. (Includes engine and gearbox mounts)
Fluids.. all replace..that's all of them , including brakes, diff, gearbox and coolant.
Front Sway bar mounts.. check them for cracks
Lollipops, etc.. the list goes on..
Even though your service history has all the stamps, chances are that after 10 years, with original equipment, your car will probably be handling like a wet blanket.
That's why I prefer condition over a stamp collection in a book.
Cheers
Also, if your buying from a dealer, then I guess you have not much else to go on, but I bet if your buying from an enthusiast, you'll know in 3 seconds flat if the car has been looked after in the right places after you've talked to the owner.