Will it be a Beauty or Monster?
- Thread starter Geodoc
- Start date
Bizarrely, not available in the UK
Stuart Truman said:
I'm abroad at the moment and I can see the site!! Bizzare indeed.
Basically this is the story from the site:
Mazda MX-5 Miata
“Misery acquaints a man with strange bedfellows,” William Shakespeare observed in The Tempest. We may think things have changed since 1610, but facts suggest otherwise.
The automotive industry has endured its share of misery in recent years, compelling manufacturers to slash their capacities – or, in the case of the deal ratified recently by Mazda and Fiat, to share them.
The plan calls for Mazda to build zippy two-seat roadsters for itself and Alfa Romeo, the Fiat subsidiary, at its factory in Japan, despite the fact that the cars would be direct competitors. Strange bedfellows indeed.
The Mazda-Alfa pairing is the latest in a tradition, at times ignominious, of competitors pooling their resources to reduce development and production costs. Such collaborations risk diluting the brand images of the partners, and can be rife with intrigues to rival anything on The Tudors. But when they work, it is to the benefit of the brands and the buyers. (Mazda North America)
