You are correct, all about the bottom line for the stock holders $$ I personally believe that for Company's to keep their market share, are the ones doing personal events such as the HC, Yes BMW maybe loosing money on the short side, but the HC is investment in many potential current and new buyers--------- what about word of mouth advertising priceless!
We should all voice our thoughts to BMW leaders at HC and let them know why we think it is important to us!
oke:
My thoughts--
Bob
We should all voice our thoughts to BMW leaders at HC and let them know why we think it is important to us!

My thoughts--
Bob