Why don't dealer staff know what is in the various packs such as connectivity and comfort. All I seem to get is conflicting stories... i.e 'yes the roof goes down remotely' then ' oh it doesn't when we try it...and asking how to register to use the BMW app for the iPhone met with total incomprehension...
Why don't the dealers know...?
- Thread starter GSARider
- Start date
Well my apologies if anyone here is a salesperson, though they may even back me up, but sales people don't know everything. They know the basics on most most products, and have to research the rest when needed. Frankly, all they are concerned with is telling you what 'they feel' will make you part with your cash. It is after all, what they are employed to do.
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Anonymous
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But if they dont know the full details, I'm sure they miss sales. Try finding on the bmw configurator what all the "extras" do - it sometimes is useless. If they knew all the options, then they could inform the customer.
yes, its a lot to know off hand, and easy to get confused between models, but it is their job!
yes, its a lot to know off hand, and easy to get confused between models, but it is their job!
kevinmarkwhite said:
Their job is to make a sale with as much profit as possible. Everything else is secondary.
Our job as a customer is to research what we are buying and pay as little for it as possible.
Some SAs are much more knowledgeable than others. BMW offers training on the new models. They also send around brochures and handouts. It is up to the individual to pay attention at the training and read what BMW sends around.
BMW NA holds regional drive events for new models. Mostly they are by invitation to current BMW customers. We've been to several. They aren't able to sell you a car. There is no pressure to buy and you get to discuss the car with real experts. Also get hours of behind the wheel time. Dunno if BMW UK does it or not, but they should. It is a fantastic sales tool.
Debbie autocrossing a 330i at a BMW drive event:
We drove the 335i before they went on sale.
Book a car, take it out for a few hours. No sales pressure.
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Anonymous
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I suppose its like buying a TV from Currys...you ask the gimp for advice, but you just know they dont "really" know, and get the suspicion they are just pushing the model that best meets their needs (target, profit etc).
Its easy to see why car sales people have a bad reputation. Its not always easy to do the research, as I said before, the website isn't brilliant.
Its easy to see why car sales people have a bad reputation. Its not always easy to do the research, as I said before, the website isn't brilliant.
I used to sell computers and it is hard to keep up with all the changes week in week out, as computers change really very fast... cars however do not. I can understand not knowing the ins and outs of everything on launch day (rather remembering it all, I'm sure they get the heads up), but there is no excuse for not knowing it all a few weeks in. It's not like the BMW like is that big?!
Back in January, our sales person was out for two days of training for the new 3 series. I'm sure there is a lot to learn when the cars get entirely new electronics and engines.
The Z4 has been out for years and uses the same systems as the old 3 series and the 1 series coupe. No excuse for not knowing how the radio, iDrive, and phone integration work.
There is also no excuse when BMW gives dealers incorrect information and takes months to correct it. But we already have a thread for that. . .
The Z4 has been out for years and uses the same systems as the old 3 series and the 1 series coupe. No excuse for not knowing how the radio, iDrive, and phone integration work.
There is also no excuse when BMW gives dealers incorrect information and takes months to correct it. But we already have a thread for that. . .