Whats the Z in Z4

Yep, Z was originally used to denote a concept car. Then the Z1 moved from concept to production and they kept the name. Since then, Z seems to be the designate for 2-seater or roadster, though that's not how it started.
 
I quiet like that way the intergrated a "Z" into the front wing/fender, although it really only works on one side
 
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