Trolley Jack from Halfords

R

RoyE

Member
 Norfolk
I decided to buy a low profile jack from Halfords at £25. As I have time, I went to collect from our local store. Then discovered it was £40. Queried the price and was informed to get the online price, I need to reserve and collect from local store. Connecting to the internet whilst at the till, I did this. Five minutes later, I paid £25 for the jack.
Modern world!
 
Same thing happens in eurocarparts :lol: Unbelievable, isn't it?

I watched a guy go in, ask for something then said it was cheaper online and the salesman said you can reserve and collect it online whilst instore :lol:
 
Brilliant :lol:

My professional knowledge gained over the last 9 months looking after retailers would explain the situation as being due to them not having an integrated omni-channel strategy linking all forms of buying behaviour through appropriate use of technology, software and customer journey planning.

More simply explained as 'totally missing a trick and looking a bit like idiots as a result'. Though in fairness, it is quite hard [expensive] to do.
 
@Bing I hear what your saying. I am actually helping a retailer out so that customers can place online orders in store! Halfords are a little behind as are others. Huge benefit is that customers can buy from their stock pool and have it delivered. The setup of having a customer enter their personal details instore has to be legal of course and that's where the challenge is. Not to say it cabt be overcome!
 
Fast3000, go gave a look in Monsoon with your Mrs in Westfield in Shepherds Bush, Bluewater or Victoria Street. Other places like Guildford and Cheltenham outside London. They're ahead of everyone, mixed baskets (in-store and online) on tablets, Bluetooth barcode scanners, paid for via Bluetooth chip and PIN devices. No need for taking customer data :wink:

They still have issues, mainly around returns, but their tablet ATV is about 3 to 4 times higher than in-store alone. The incremental sales figures are unbelievable. They'll start rolling out to 100 stores in a week or two in time for Christmas. And they're my customer :D
 
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