pvr said:
As with all businesses, your reputation is everything so responding to issues is paramount, even if it may not always be your fault. It may cost you a few shipping and repair costs (or even refunds) etc, but the damage from a disgruntled customer is 10 times bigger.
I really wish this were still true, mate. In my experience in the last few years (with work on a daily basis and elsewhere) it is sadly not very common for businesses to give a toss anymore, except when it comes to making as much money as possible.
Not relevant to the thread, but hey.