As have CA Automotive, as well as saying a price is the final delivered price only for a huge additional charge to be levied at customs. Unexpected as he hadn't fessed up to needing to import the item from the USA, rather claiming he carried it in stock. I suspect that they're all as dodgy as each other!DPG said:
MStyle are legally obliged to sell it to you at the advertised price or must withdraw the item from sale and re advertise it at the true price. I would mention this in an email that contains the phrase "Trading Standards" and see what happens!