Perceived Brand hierarchy

OG but it's exists, it's brand snobbery. It's what makes your Mrs want to live in a certain part and not another part, it's shopping in Sainsburys and not Tesco.....it exists in most aspects of life....there are aspiration all points in nearly all consumer markets.
 
original guvnor said:
All this talk of this brand is better than that brand is nonsense. If you want a flash interior drive an Audi. If you want a less flashy car buy a Merc and if you enjoy chucking a car around buy a Beemer but let's stop the bullshit around hierarchy.
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Spot on OG.
Labelling people who buy a brand of car is ludicrous, there a lot of cocks who drive BMW's too (some of which have posted on this thread) :P
 
lux said:
original guvnor said:
All this talk of this brand is better than that brand is nonsense. If you want a flash interior drive an Audi. If you want a less flashy car buy a Merc and if you enjoy chucking a car around buy a Beemer but let's stop the bullshit around hierarchy.
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Spot on OG.
Labelling people who buy a brand of car is ludicrous, there a lot of cocks who drive BMW's too (some of which have posted on this thread) :P
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I do love how self-deprecating you can be sometimes lux. If you can't laugh at yourself, who can you laugh at ? :P
 
Stark said:
OG but it's exists, it's brand snobbery. It's what makes your Mrs want to live in a certain part and not another part, it's shopping in Sainsburys and not Tesco.....it exists in most aspects of life....there are aspiration all points in nearly all consumer markets.
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You're right Nick but it's dictated by price paid and as the the "big three" all occupy the same pricing territory (spookily so) then I think it's right to say there is no hierarchy between them.
 
Stark said:
srhutch said:
This is how I see it

Merc = Old mans Car
BMW = Drivers car
Audi = Cock

Ford and Vauxhall on equal footings
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I see it as

Merc = No idea about cars, but think they are the best
BMW = Drivers car, but not the best reputation (street racer types etc)
Audi = No idea about cars, just sold on brand alone, nothing else

Please note

Merc ..Sars excluded!
Audi ..Lee excluded

8)
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E89 drivers car really ??? :o :o
 
srhutch said:
This is how I see it

Merc = Old mans Car
BMW = Drivers car
Audi = Cock

Ford and Vauxhall on equal footings
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+1

People who don't know and are not interested in cars see a Merc as higher in the brand hierarchy than BMW and Audi.

BMW have a much better image now than they did 10 years ago.

The young, thrusting cock car of choice has now changed, for the most part, to Audi from BMW.
 
Personally, after growing up in Germany/Netherlands , I view standard Mercedes as taxis - only high end ones can fall into the premium bracket.

And never been a fan of SLKs, sorry Stark.
 
Brand hierarchy is for people who are too stupid to evaluate the product itself.
If you're buying sneakers and you're a real athlete.... you buy the shoes that fit best for your feet&sport. If you're no athlete.... you look at the badge.
Just so with cars......
It's an easy excuse not to think for yourself....
 
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