As far as I'm aware, it's less viscous at lower temperatures, so therefore can begin protecting the engine from cooler temperatures than a 5W30. Also, I thought the higher top end number meant that it protects better at higher temperatures, too.
That said, I'm not professing to be an oil expert, so I'm open to being told otherwise if I've got that totally wrong.
The blurb on the oil bottle would suggest that's the case though, as it professes to keep engines like new by reducing wear and offering good cleaning properties vs regular oils.