New Highline Editions Available from May 2011

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Anneka @ Sytner

Member
Hi Everyone,

Some exciting news just in so I thought I'd share, BMW have just announced the addition of Highline Editions which will begin production from May 2011 for a limited time.

The exclusive Highline Edition offers additional specification worth up to £3,375 for a customer cost of just £1,250. As well as a high level of additional standard equipment, the Highline models will feature new design elements to differentiate them and increase aesthetic appeal.
Standard equipment.

The new Z4 Editions will be available on three models; Z4 sDrive23i Highline Edition, Z4 sDrive23i M Sport Highline Edition and Z4 sDrive30i M Sport Highline Edition.

Z4 sDrive23i Highline Edition
In addition / replacement to standard Z4 sDrive23i:
- 19” V-spoke style 296 alloy wheels
- Kansas leather upholstery
- Black, high-gloss kidney grilles
- Bluetooth preparation
- USB audio interface

Z4 sDrive23i M Sport & sDrive30i M Sport Highline Editions
In addition / replacement to standard Z4 sDrive23i M Sport / standrad Z4 sDrive30i M Sport:
- 19” Double-spoke style 326M alloy wheels
- Black, high-gloss kidney grilles
- Navigation system – BMW Professional multimedia
- BMW Connected Drive Assist
- BMW Connected Drive Online
- Bluetooth preparation with telematics
- Bluetooth telephone audio connection
- USB audio interface

The editions have today been added to www.bmw.co.uk where you can now configure your Highline Edition.

I will do my very best to answer any questions.
 
Forget Highline Anneka...WE WANT AN M !

It's unforgiveable for BMW's Roadster not to have a M derivative. Geez..even the 1-series has an M now. :(
 
Breaker said:
Anneka @ Sytner said:
Breaker said:
Entry models not selling well?
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In my experience it's the entry models that tend to sell best.
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Why not a Highline 35i then? :wink:
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More likely this is to do with competition with other brands rather than across the product line, it also makes BMW more accessible to customers who may not otherwise be able to spec a Z4 of this specification-level within their budgets. From the point of view of a sales exective it is nice to have something exciting and special that we can offer to our customers.
 
original guvnor said:
Forget Highline Anneka...WE WANT AN M !

It's unforgiveable for BMW's Roadster not to have a M derivative. Geez..even the 1-series has an M now. :(
Click to expand...

There are no current product actions planned. BMW may be working on something, but if they are they're keeping it well under wraps.
There has been a lot of speculation of a Z4M following the launch of the 1 Series M Coupe; some people believe that a Z4M is inevitable as both the 1M and current M3 will end production in around 2012/2013, leaving the M division with a shortened product line up.
 
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