New BMW Logo

I

idej_z4

Senior member
Saw this today and to be honest I'm not a fan...I'm all for modernisation and keeping things fresh, but how it looks on the i4 is something you would make in school with a plastic cutting machine:

https://www.creativebloq.com/news/new-bmw-logo

I'm a Head of Marketing for a tech company so I'm into brands and even I think the reasoning given by BMW is just a load of marketing b*****cks :thumbsdown:
 
That looks bloody terrible...just like the current BMW styling ! Awful looking cars, awful badge :cry:
 
It's to stop people gawping at the hideous grills on many of the new range models. :roll: Looks fine against the metallic paint in that promo pic. :thumbsup:
 
If you consider the functionality insofaras teevin pikey's couldn't possibly nick it then I give it a thumbsup!
:fuelfire:
 
patriot66 said:
That looks bloody terrible...just like the current BMW styling ! Awful looking cars, awful badge :cry:
Click to expand...

After watching Top Gear last night, and even though I think the M8 is a goodish looking car - £165k! Someone has lost the plot BMW if you factor in the horrendous grilles coming out on most new models!
 
buzyg said:
It's to stop people gawping at the hideous grills on many of the new range models. :roll: Looks fine against the metallic paint in that promo pic. :thumbsup:
Click to expand...

Do you not think it looks like the plastic you used to use at school or something a 3d printer would produce? Agree with the grilles comment.
 
Chris_D said:
If you consider the functionality insofaras teevin pikey's couldn't possibly nick it then I give it a thumbsup!
:fuelfire:
Click to expand...

Would they even want to nick it, that's the question and maybe the plan! :evil:
 
Regardless of how the logo looks I can imagine the paint covered by it, looking different to the paint around it, after 10 years out in the sun. :(
 
Vw did a subtle change on their logo also, the visual design on flat surface is horrible. But 3D on the concept image. ITS ACTUALLY GROWING ON ME!!

Coming from a UI/UX designer, so visuals and aesthetics are my thing and from a brand perspective its a really difficult move, not everyone will love it. BUT one things clear its still iconic and people will 100% know that its bmw’s logo.

My only one concern is how will it look on a white background as white on white dont work with that border and what are logo variants!! =S
 
[My only one concern is how will it look on a white background as white on white dont work with that border]

The roundel on the car picture, isn't white on white.
 
We will get used to it and we will like it. A bad result for their design team would be a warm fuzzy feeling of familiarity among their existing customer base.

Strong brands nearly always pull this kind of thing off.
 
I didn't like the picture of the badge alone, but as shown on the car I could get to like it.
 
patriot66 said:
That looks bloody terrible...just like the current BMW styling ! Awful looking cars, awful badge :cry:
Click to expand...

Agreed :thumbsdown: they are churning out some hideous looking cars these days the front bumpers remind of some of the bodykits I use to see at car shows

Like this :thumbsdown:

https://www.bing.com/images/search?view=detailV2&id=B392A8A17285F79DD820FB088A8BB0C5F6809AE5&thid=OIP.vRAeOCAjsuc6FErEJR_c6QHaEK&mediaurl=https%3A%2F%2Ffarm3.static.flickr.com%2F2870%2F9776877574_31b46f0b2c_b.jpg&exph=576&expw=1024&q=ugly+modified+vaxhall+calibras&selectedindex=56&ajaxhist=0&vt=0&eim=0,1,2,3,4,6,8,10
 
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