The actual "rules."
1) Non run flats fit on runflat rims. The other way around doesn't work.
2) If the load and speed rating are correct, the tyres are fine.
3) RFTs are the biggest con to come out of the car industry in years. They ruin the ride, they don't give progressive handling, they are rubbish. 3rd gen are still rubbish.
4) BMWs are not "tuned" for RFTs - they just got bribe money from the manufacturers to fit them (this isn't true but I do wonder why on Earth BMW decided it was a good idea to ruin most of their modern cars with them).
5) Non runflats have been standard on Alpinas and M cars forever.
6) Most models now offer RFTs as a no cost extra. Has BMW finally learned it's lesson?
They tramline, they crash over bumps, they make the limit if grip almost impossible to judge. And they weigh too much. Other than that they're great ;-)
I had precisely this concern a few months ago when I swapped the run-flats on my car for non run-flat tyres: called my insurers, who confirmed there was no problem.