lacroupade
Veteran
But look at BMWs cost of entry to market.....they got paid to do it for gods sake, rather than having to invest the usual millons!
They bought Rover for £800m.
They crosscharged a shitload of 'management effort' to reduce their own tax bill, making Rovers losses look bigger than they really were.
They then sold LR to Ford for £1.8Bn - instant £1Bn profit plus the tax cover mentioned.
They also kept the iconic and extremely valuable 'Mini' brand.
They then sold a whole pile of shite to Phoenix for I know not how much, but its academic really....
The other assets they kept included:
- The Rover brand (this was a condition by Ford to stop Rover producing a 4x4 and branding it as a Rover, thus confusing the marketplace with regard to Land Rover)
- The Triumph brand
- The Riley brand
- The Cowley facility where the Mini is now made
- The Swindon pressings facility
- The Hamms Hall engine plant
I'd say that was blindingly good business for them and means they are making bucketloads of money on the Mini brand.....good on 'em, although it cost the taxpayer a pretty penny, not to mention what those Phoenix arseholes stripped out....
They bought Rover for £800m.
They crosscharged a shitload of 'management effort' to reduce their own tax bill, making Rovers losses look bigger than they really were.
They then sold LR to Ford for £1.8Bn - instant £1Bn profit plus the tax cover mentioned.
They also kept the iconic and extremely valuable 'Mini' brand.
They then sold a whole pile of shite to Phoenix for I know not how much, but its academic really....
The other assets they kept included:
- The Rover brand (this was a condition by Ford to stop Rover producing a 4x4 and branding it as a Rover, thus confusing the marketplace with regard to Land Rover)
- The Triumph brand
- The Riley brand
- The Cowley facility where the Mini is now made
- The Swindon pressings facility
- The Hamms Hall engine plant
I'd say that was blindingly good business for them and means they are making bucketloads of money on the Mini brand.....good on 'em, although it cost the taxpayer a pretty penny, not to mention what those Phoenix arseholes stripped out....
