How much does it cost for one of these to be re-trimmed in alcantara? You could rub down and spray paint/wrap the the plastic trim pieces for next to no cost and you would have a nice wheel. It's still overpriced though by some way.
I dont understand how people manage to f**k up steering wheels like this. Obvioulsy the bit you hold will get worn but what's with the gouges in the plastic? Mine is in a similar state from when I bought it, it's one of the last jobs I need to get round to sorting.