I'd say the main purpose of a 330e is to combine the power of a 3 litre with the economy of a 2 litre - though personally i'll do that with a diesel. However, if you can do a daily commute using majority battery power, and charge at home, you could have the benefits of an electric vehicle, but with a conventional petrol engine and fuel tank for long journeys.
I'd have a 330e, if I could make the all electric range work - but my commute of 40 miles is too much for the battery. currently no manufacturer makes the car I want, but I'm sure its only a matter of time - 1500kgs, 200bhp petrol engine, 100bhp electric engine for a combined total of 300bhp, all electric range of at least 60 miles.
in fairness, I don't know why a car like a 330e or 740e doesn't have an option of a battery 3 times the size of a normal one - I'd happily have an extra 100kgs weight penalty if it meant my 40mile commute could be completely covered by battery power alone.