History of the ///M logo

[inkey$]

Complete with Pantone/Hex refs for all you creative types out there.

http://www.bmwblog.com/2009/04/13/history-bmw-m-logo-colors-explained/

 

[mmm-five]

I'm not sure why they'd have to buy the rights to a colour though - otherwise I'd have to pay every time I use Pantone Warm Red (which I don't).

I can understand if they had to pay to use a proprietary mix/process to make that colour in a paint, but not just for the use of the colour.

I also thought that they used the M branding before any sponsorship with Texaco, so who designed the logo, BMW or Texaco?

 

[inkey$]

I'm not sure why they'd have to buy the rights to a colour though - otherwise I'd have to pay every time I use Pantone Warm Red (which I don't).

I can understand if they had to pay to use a proprietary mix/process to make that colour in a paint, but not just for the use of the colour.

I also thought that they used the M branding before any sponsorship with Texaco, so who designed the logo, BMW or Texaco?

I'd guess that the logo was developed jointly and that when Texaco no longer wanted to be at the party, provided the option of development/ownership buyout.

 

[Darren Slone]

Pantone 268 is indeed purple but unless my eyes are truly foooked I thought the middle stripe was dark blue :?

 

[Darren Slone]

 

[mmm-five]

Lighting/exposure/other crap makes it look different - also whether you're showing it in print (coated/uncoated/CMYK/metallic/etc.) or on a monitor (10-bit best, but most are uncalibrated 8-bit ones).

 

[Bing]

So RGB or Hex look closest. And the paint code name is actually 'blue violett' ... Personally I just love the way they used the side of an imola Z4M to display the logo 8)

 

[mmm-five]

So RGB or Hex look closest. And the paint code name is actually 'blue violett' ... Personally I just love the way they used the side of an imola Z4M to display the logo 8)

It's not that simple, as you're viewing all of the samples on an 8-bit, uncalibrated, RGB monitor.

You could ask a printer to professional print what you think is correct, based on your monitor view, and then see a completely different colour. Hence the need in most design functions of getting a full colour proof before you go ahead with a run of 1,000,000 copies

 

[AZ4MW]

I was a printer for 26 years using the Pantone colour book system, colours looked so different on a Matt paper to a gloss paper so there idea of 268 could well look different to what I would have seen ?????

 

[Bing]

So RGB or Hex look closest. And the paint code name is actually 'blue violett' ... Personally I just love the way they used the side of an imola Z4M to display the logo 8)

It's not that simple, as you're viewing all of the samples on an 8-bit, uncalibrated, RGB monitor.

You could ask a printer to professional print what you think is correct, based on your monitor view, and then see a completely different colour. Hence the need in most design functions of getting a full colour proof before you go ahead with a run of 1,000,000 copies

Such a harsh description of my iPad Air retina display :lol:

 

[inkey$]

I was a printer for 26 years using the Pantone colour book system, colours looked so different on a Matt paper to a gloss paper so there idea of 268 could well look different to what I would have seen ?????

I love a good Heidleberg

 

[AZ4MW]

I was a printer for 26 years using the Pantone colour book system, colours looked so different on a Matt paper to a gloss paper so there idea of 268 could well look different to what I would have seen ?????

I love a good Heidleberg

Omg inkey$ I worked on many Heidlberg's in my years in the print finished on a 4 colour gto, used to run an old platen the one like a windmill lol, a flatbed (can't remember the name) but a bloody great big letterpress/ flatbed Heidelberg, a heidleberg kora, run a couple of Solna's, great times loads of OT but is all on computer no hands on anymore

 

[inkey$]

I was a printer for 26 years using the Pantone colour book system, colours looked so different on a Matt paper to a gloss paper so there idea of 268 could well look different to what I would have seen ?????

I love a good Heidleberg

Omg inkey$ I worked on many Heidlberg's in my years in the print finished on a 4 colour gto, used to run an old platen the one like a windmill lol, a flatbed (can't remember the name) but a bloody great big letterpress/ flatbed Heidelberg, a heidleberg kora, run a couple of Solna's, great times loads of OT but is all on computer no hands on anymore

Great machines. In my early career starting life as a graphic designer, I used to adore visiting print works that did jobs for me and seeing these things in action. The quality, the smell, the total experience. Lot of respect for the guys in charge of them. Always felt like they knew them like their own kids!

 

[AZ4MW]

Some machines had a mind of there own, but over a long period you got used to them just like how you do with your kids, loved all my time in the print, been out of it for 9 years now, oh and that smell of ink and grease on the shop floor brings back memory's

 

[Talksthetorque]

Spent 10 years in Print Finishing (turning the roll of printed paper in to a finished product for those who don't know), whether that be a Water Bill with a perforation for you to tear off and take to the post office ( I said I'd been doing it a while....) or a Cd booklet insert.
Now in Wide Format Digital Printing, which can be anything from pump clips (hand pulled beer labels) through Plastic menus, Shop Displays, Bus station billboards to the world's largest movie poster...

There's some people stood at the bottom of the poster for scale.
Colour profiling is an artform as well as a science, and as mmm-five said, there are so many factors involved that you can't look at anything with confidence and say that's the right colour, unless it's next to the original sample that you chose in the light conditions that it is going to be displayed in.

 

[Bing]

Holy s**t that's huge :w00t:

 

[jan_tekin]

Holy s**t that's huge :w00t:

X2

Been in the print for over 15 years but never worked on something that large.

 

[Talksthetorque]

5m wide roll to roll digital printer, seam welded together. If you look closely you can see the joins (running NW to SE)
55 x 59m in total. Commissioned by a Bollywood Actor's fan club to celebrate his new film!

 

[goon]

So RGB or Hex look closest. And the paint code name is actually 'blue violett' ... Personally I just love the way they used the side of an imola Z4M to display the logo 8)

Yeah so do I,bet it was a coupe too..........