So I take my car in for an oil change today. This service station always does a fine job on my Toyota, so I ask if they can handle the Z4, due to the need for synthetic oil and a computer reset. He assures me that he can handle it. Though I'm the only car there, it takes over an hour. He finally comes into the office and asks if I know how to reset the oil service/inspection countdown, as he can't figure it out. He's quite pissed there was no dipstick, as he likes to doublecheck the level once the change is complete. Not good. He notes that the dash readout indicates "oil OK."
I call the stealership that I have taken my car to 3 times in the last year; they've made a good profit on me thus far. I'm always very polite when dropping off/picking up my car, as I see how other BMW owners getting service there treat them; they get some real pr1ck$ through there. I ask the service department if they can tell me how to reset the counter, as I'm getting my oil changed 70 miles away. When asked why I didn't bring it to them to change it, I reminded them of the 1.25 hour trip, each way, that would entail, just for an oil change. They put me on hold, and then say that they charge $65 to reset the oil service counter (oil change not included), so I can bring it to them for them to do this simple task for $65, plus the gas and hours of time it would require. They refused to tell me how to do it, or where to find out how to do it myself. It's not that they didn't know me, or weren't aware of the amount of money I've spent with them; it's that they just didn't care.

Typcical stealership bull*&^%. Argue with the customer who spends $$$$ over a $65, 30 second fix, no parts required. That's the proven formula for keeping my business, right? I think I'll drive a few more miles to go to a different dealership in the future.
End of story- I get home from the oil change, I login to Z4forum.com, and immediately find the solution, which works as advertised (see above post). It was SO easy to reset the counter to the Inspection II countdown. This website may not be a PART of my car, but it's one of the things I like most ABOUT my car. As always, thanks for the useful info folks!
Wiseguy