Well since so many come on the forum and ask about buying it interests me about the tricks dealers use to sell their cars. Not Zed specific, but I'd be interested in hearing of other tricks of the trade.
Few for starters:
We're all aware of the obvious like pretending another person is viewing, has viewed, will be viewing to create an emotional urgency. Referring to the hard sales manager, hard to get model, selling like hot ckaes, etc. but a few more obtuse ones:
I like the test drive trick. The route selected by the dealer is purpose chosen for generally smooth roads. They are taught to talk a lot, in particular on any section where the driver may be able to feel the car. The dual tasking prevents you being able to assess the car properly. I even know one who always goes anticlockwise as the majority of people find right turns at lights and islands more stressful and could stall or other panics in a strange car.
My favourite is the demonstration of what the dealer paid for the car. This is neat as they show on the terminal they purchased the car say 2 months back at £20k and are now selling at say £19k, as a loss, so no discount You feel impressed he's taking a hit. The price you see is of course the inflated trade in on the car instead of a discount against the new car. Instead of reducng the new car from say £25 to £23 they raise the trade in from £18k to £20k. So they really are just managing numbers around.
Anyone got any neat ones?
Few for starters:
We're all aware of the obvious like pretending another person is viewing, has viewed, will be viewing to create an emotional urgency. Referring to the hard sales manager, hard to get model, selling like hot ckaes, etc. but a few more obtuse ones:
I like the test drive trick. The route selected by the dealer is purpose chosen for generally smooth roads. They are taught to talk a lot, in particular on any section where the driver may be able to feel the car. The dual tasking prevents you being able to assess the car properly. I even know one who always goes anticlockwise as the majority of people find right turns at lights and islands more stressful and could stall or other panics in a strange car.
My favourite is the demonstration of what the dealer paid for the car. This is neat as they show on the terminal they purchased the car say 2 months back at £20k and are now selling at say £19k, as a loss, so no discount You feel impressed he's taking a hit. The price you see is of course the inflated trade in on the car instead of a discount against the new car. Instead of reducng the new car from say £25 to £23 they raise the trade in from £18k to £20k. So they really are just managing numbers around.
Anyone got any neat ones?
) to easily afford the difference but because I'm a business man (again I'm not 