Dealer ripping me off?

flypanam

Member
So today I talked to the closest BMW dealer to me, and I wasn't satisfied at all. I used edmunds.com to configure a new 2008 Z4 3.0i to just how I want it - sport package, leather seats, xenon lights, heated seats, automatic top. That's all I really need, with the possible exception of satellite radio, but that option is dealer-installed so it wasn't on the edmunds site.

The total came to about 41K (USD) if I remember correctly, with an invoice in the high 38k range, and a "true market value" in the low 38k range. Invoice for the base car with no options would be about 33k with $5,000ish dollars worth or options. Sounds good? After making my own calculations, (invoice - dealer incentives plus 5% income for the dealer, which any dealer, I'm assuming, should be okay with) and I got a number, again, in the 38k range.

I clicked to get a quote from my closest dealer and in no more than 5 minutes I get a phone call from the dealership. Quite literally, the second sentence out of the sleazeball's mouth after introducing himself went along the lines of "The Z4's a nice car, but it's not cheap; I don't know how you got that price you're asking a quote for, but the car with options is worth at least in the mid $40,000's." Now, I know car salesmen really are liars and jackasses, but has anyone ever had a dealer with the audacity to try to con you out of ~$7,000 before even introducing yourself properly? I honestly didn't expect anything quite THIS bad from a BMW dealership. The price he was trying to give me was even higher than MSRP!

That said, do you guys think the 38k is a fair price for my desired car? I know it was pretty easy to haggle down a couple thousand bucks when I got my Honda Element, but then again the Element must be Honda's slowest selling car, and I don't know how far down BMW would be willing to go, since this is my first Bimmer.
 
Based upon the options you described I compute the MSRP to be $42,825 including satellite radio.

See: http://www.bmwusa.com/

Sounds like the dealer has a Z4 on the lot in the mid 40's that he wants to move.

Try another dealer.... :thumbsup:
 
Shop, shop and shop more. You'll find the exact car you want sitting on a lot somewhere with a motivated salesman. Walk away a few times from the guy and next thing you know you'll have your car at the price you want to pay <within reason, of course>.
 
I worked the local guys for about a month to get mine. Be willing to walk away. They'll get back to you.
 
Looks like I might have to wait a while and play the field with multiple dealers if I want to get my dream car for a reasonable price :(

But in the end, it will definitely be worth it! :driving:
 
I use USAA and they somehow KNOW what the dealer paid for a particular car, and when I bought my 2008 the price the dealer gave me was spot on with what USAA advised me was appropriate. I got 2008 3.0si sport, premium, Xenon... basically everything minus the nav for the low 40's. I believe that 38 is undercutting it a bit.

HOWEVER, if you didn't like the attitude of the dealer when talking to him... I agree, go to a different dealer :thumbsup:

I recommend Chris @ Daniels BMW of Allentown, PA. He found my dream car in Boston and had it shipped in within 5 days of me giving him a deposit. 610-821-2521. Tell him AJ and WLH from the Forum recommended him... he'll treat you right or we'll all give him hell!!! :evil:
 
flyboyaj said:
I use USAA and they somehow KNOW what the dealer paid for a particular car, and when I bought my 2008 the price the dealer gave me was spot on with what USAA advised me was appropriate. I got 2008 3.0si sport, premium, Xenon... basically everything minus the nav for the low 40's. I believe that 38 is undercutting it a bit.

HOWEVER, if you didn't like the attitude of the dealer when talking to him... I agree, go to a different dealer :thumbsup:

I recommend Chris @ Daniels BMW of Allentown, PA. He found my dream car in Boston and had it shipped in within 5 days of me giving him a deposit. 610-821-2521. Tell him AJ and WLH from the Forum recommended him... he'll treat you right or we'll all give him hell!!! :evil:


You think 38 is undercutting? Just in my head, keeping in mind that I'm getting the 3.0i, not the si, and I'm not interested in taking the premium package, that should be at least worth a 3-4K price difference right there. (3.0i MSRP is close to 6k cheaper than 3.0si, and the only thing I can think of to shave off some of that difference is leather standard on si but a little over $1k on the i) Correct me if I'm wrong though..

Hmm.. if you managed to get the si almost fully loaded for somewhere in the low 40's, it might just actually be worth it for me to check out, even though I don't really even need the extra hp! Then again the USAA probably got you a nice deal. I've never been in the armed forces, the closest I've gotten is doing a study on post traumatic stress disorder in iraq veterans using virtual reality.. and according to them the VR was nothing like the real thing. Scary stuff regardless..

But thanks SO much for the contact! I really appreciate it!
 
my bad, you are correct. I didn't notice that you were not looking at the SI. Call Chris, see what he has for you...
 
Your price seems good, but I have to add a needed option....


Sports Seats

or is that standard on the 08's?
 
I'm pretty sure M sports seats come with the sport package anyway. I haven't driven a Z4 without them, so I don't know what the base seats are like. The sports ones are comfy though!
 
flypanam said:
I'm pretty sure M sports seats come with the sport package anyway. I haven't driven a Z4 without them, so I don't know what the base seats are like. The sports ones are comfy though!
Actually M Sport seats are not a part of the sport package... :(
But you must have the sport package to add them.
They are a $500 option on all models except the "M" models... :driving:

This likely applies to US models only as the option packages are somewhat different accross the pond.
 
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