Breitling

I understand perfectly what you are saying. Times, unfortunately, have changed and so has the consumer.

I just think the points you're making about Beckham are rather unjust.

To say he's an 'empty suit with a handsome head poking out of it' is a bit harsh I think.

I'm assuming you don't know him personally and, like the rest of us, just know his public persona. Admittedly he doesn't come across as being super intelligent but he certainly isn't thick. He's a well respected athlete, even if he's fast approaching retirement from football and has been a good ambassador for the UK (even if he did choose to work abroad) and has done a lot of charity work.
I don't think he's as bad a choice as others they could have gone with.
 
I like David Beckham but I agree it's an odd choice for a brand ambassador for what is a premium watch brand. Mind you it's no stranger than Chanel using Brad Pitt! Compare it to Rolex who've used people like Roger Federer - a Swiss national who also happens to be the greatest tennis player ever. Beckham hardly compares really.
 
Suprising choice for the brand. Could be money troubles!

Ive met DB and he's a nice fella, even kicked a football about with Brooklyn. But his image is hardly that of traditional Breitling, which is why i think they must be reaching for a new consumer/new money.

Big dog - i know what you mean. I LOVE that it says first watch worn on the moon on the back of my Omega. Much nicer than to think a footballer got a call one day for a photoshoot!
 
Carol M said:
I understand perfectly what you are saying. Times, unfortunately, have changed and so has the consumer.

I just think the points you're making about Beckham are rather unjust.

To say he's an 'empty suit with a handsome head poking out of it' is a bit harsh I think.

I'm assuming you don't know him personally and, like the rest of us, just know his public persona. Admittedly he doesn't come across as being super intelligent but he certainly isn't thick. He's a well respected athlete, even if he's fast approaching retirement from football and has been a good ambassador for the UK (even if he did choose to work abroad) and has done a lot of charity work.
I don't think he's as bad a choice as others they could have gone with.
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Yes maybe I'm being a bit hard on him. But. He and his PR staff are the one's that projected a certain public persona. Not me. I can only judge him by what I see or how he carries him self. It's all the rage to be or at least have a "bad boy" image. I have no idea why but women seem to like the "bad boy" image. While making sure any good things are well hidden. He might be the kindest person on earth. That's not been the image that he has focused on. Which seems to be the norm for sports figures, hollywood stars, And esp hiphop types.
 
Can think of many people much worse than Beckham for an icon worthy of selling such a reputed brand .
but then it wouldn't matter to me who was the face of a product i particularly wanted .
I would buy because i thought the product was worthy of my money
as for Breitling itself ? after 5 years of global recession they are so sure of their brand they have hiked the prices continually year after year .
Fortunately i bought mine in 2007 & also one for mrs w . totalled they came to £2680 ( yes it was the good times & no i couldn,t justify it now ! )
The same 2 watches are still in the breitling range yet today i would need the £2680 just for 1 :o
crazy days :cry:
 
Now i dont know what your on about Bigdog??? Badboy image? All he does is frown a bit in pictures with his shirt of. Hardly talk of drive by shootings and Cocaine fuelled stripper nights!!

'I have no idea why women seem to like badboy image' :rofl: You do KNOW what women like dont you???!!!
 
Dreamer said:
Now i dont know what your on about Bigdog??? Badboy image? All he does is frown a bit in pictures with his shirt of. Hardly talk of drive by shootings and Cocaine fuelled stripper nights!!

'I have no idea why women seem to like badboy image' :rofl: You do KNOW what women like dont you???!!!
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X2 what 'badboy image' has Beckham got?

Only taint on his image is when he allegedly had a bit of pass the ball with that pig-tosser-offer that used to work for them.
Apart from that he's squeaky clean isn't he??
 
As an auslander in Germany. I can only form an opinion from what I hear and see on SkyTV. And all I can tell you is that every time the name Beckham comes up. Everybody cringes or rolls their eyes. I will also plead guilty to having a bit of a bias when it comes to such adds as this. I.E. "the face of" you can insert what ever product you want. When it is clear that said person has nothing in common with said product. Other than buy this and you will be as cool as me. I would think the same if it was a scantly clad woman selling the same watch. Implying that having said watch might get you a girl. It won't make me buy a thing. If a product can't sell it's self with out resorting to the celb cool factor or sex. Then they must not have confidence in their own product.

As per what a woman wants. I have been out of the womanizing business for 28 years. I know what my woman wants. And after 28 years of marriage. We are still having fun. And she is thrilled that I do the cooking, go to the market, Clean the house.
 
As someone who manages a multi million dollar quarterly co-marketing budget, I think they've taken leave of their senses. No way would I be paying for his image on an ad campaign for a product aimed at the demographic it is aimed at.
 
My Breitling was a bespoke , brushed titanium rather than a chrome /shiny watch housing and bracelet , they made it as when the watchmaker rang and told them i was an aircraft engineer they said yes of course . maybe it helped i was working for swiss air at the time ? but Beckham ? a pretty boy , never really a world class footballer , i thought a better person wouldve been the red bull loony space jump fella or at least someone with some kudos in the engineering world , however as previous posts have stated he,s a poster boy ! women love him , i guess its like you say its not the face its the name , hopefully they wont take the same view on their products ! Personally i dont like the guy , ive met him and he is so far up his own i guess when he wipes his bum he cleans his teeth ! no wonder they are so shiny he must sh.t a lot as he seems full of it !
 
jimbo1958 said:
Adamski said:
Strange person to choose.... marketing department been drinking on their lunch breaks?
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I've heard Hamlet cigars have chosen Jimmy Saville to star in their Christmas ad campaign. :roll:
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Are they going to launch the 'Lewinski' range of cigars?
 
As a brand I like Brietling, like Bell and Ross, the aircraft influence is pretty cool and don't mind seeing John Travolta on the ads.
But at that price it doesn't matter who is on the ads, you'd most likely choose the watch for the quality of the engineering, timekeeping, materials... however if it does take off, it may also increase the volume of availability of cheap but accurate copies so the perceived quality/value may actually drop

Although if DB annouced that he was competing in red bull air races, that would actually be a cool story...
 
Stuart Truman said:
I think they've taken leave of their senses. No way would I be paying for his image on an ad campaign for a product aimed at the demographic it is aimed at.
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Couldn't agree more Stuart. Well put.
 
umm...all those that harp on about function over form and how you buy a watch because of the engineering excellence rather then its associations, i would just like to point out you can buy a casio for £10 that is just as good in "function" you buy a breitling or omega purely for form! breitling have definitely shot themselves in the foot

I personally have a R & CO. BRACELET CHRONOGRAPH WATCH RGB00001-46-19 PRODUCT CODE: RGB00001-46-19 *. its swiss hand build avengarde design to rival most posh makes and it cost me £150 rather then £15000. best of both worlds.

The only reason i can think of is how popular becks is in asia...he has a very different image there. emerging markets...
 
RLiu said:
The only reason i can think of is how popular becks is in asia...he has a very different image there. emerging markets...
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Hmm, you make a good point re emerging markets, but will they limit the geographic audience where they use his image...
 
The sales figures will decide whether using Beckham has been advantageous to the brand or not.
Snobbery aside, if Breitling sell more watches then I should imagine, as far as they are concerned, its job done because I bet they are suffering a drop in sales the same as a lot of other businesses.

I would imagine their choice was to either drop their prices or to try and appeal to a wider consumer demographic. They chose the latter and time will tell if its been a clever tactic or not.
 
Carol M said:
My husband has a Breitling and it didn't matter who's face was advertising it when it was bought. It wouldn't have made one bit of difference.
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Maybe not consciously, but a very large part of the desirability of any luxury brand (whether it's Breitling, BMW or whatever) is down to its image. That image can be very easily built (Chanel 5 became the most famous perfume in the world because of a single comment by Marilyn Monroe - when asked what she wore in bed, she replied "Chanel 5"), and it can just as easily be destroyed (the most famous example recently being Ratners, or all of the charities that had been using Jimmy Savile's name).

Breitling have built a reputation as a pilot's watch, and as a "working tool" watch. In fact, there are plenty of much cheaper (Casio, etc) watches that could do the same job more cheaply, but their sales remain high because of their image. If their brand ambassador (e.g. David Beckham) portrays the wrong image, then that will - subconsciously, if not consciously - affect how people perceive the brand. Anybody who doesn't like Beckham will get a negative feeling and won't want to wear the same watch as him.

I'm not knocking Beckham (I barely know who he is) or Breitling (I own 5 of them - 2 Aerospaces, a B-1, a Colt II and a 3100 - though none of them seem to get much wrist time lately), but in the luxury goods market image is everything.
 
It doesn't matter who is the face of the advertising, if you are worried about public perception don't buy one of these watches, all the chav footballers started wearing them years ago... And at the same time never buy a Rangerover Sport or a Bentley Continental, they have the same problem.
 
sp3ctre said:
all the chav footballers started wearing them years ago....
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not sure about that quite a few wear Audemars Piguet Royal Oaks or Franck Muller or Zenith. ManU have a sponsor of Hublot but the one that seems to be getting more popular is the AP but it does come with a high price tag from around £24,000 to £50,000 plus, now that's more your footballer watch.

The one that get's me is the Breitling Emergency it used to be a fine of upto £30,000 plus rescue costs if you pulled out the antenna so just remember if your down the pub with your mates don't pull it out :rofl:
 
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