Breitling
- Thread starter theblues
- Start date
Usa
While I don't have a name to submit. Would be nice if a watch company would have chosen someone that understands how to use a tachymeter/chronograph. Instead of just looking pretty. Which is basically all this bloke has to offer. Yes! Yes you! Are you "how shall we put this" A brick shy of a full load? A little shallow but have a lot cash? Then you have what it takes to buy a Breitling watch. Yes! You too can own a watch coveted by a shallow and monied former athlete that can't say no to yet another tattoo. That's what that advert says. Can't Breitling sell a watch based on how good they are? Breitling would have been better served by using an anonymous RAF fighter pilot, Or a civilian Eurofighter test pilot. Perhaps a Yachtsman that relies on time for navigation calculations. Doesn't Breitling have an aircraft race team? But they choose a footballer. Yikes!
Bradders75
Senior member
^^Yep, that's the reality check bigdog.
Actually Brand Ambassadors are risky. Breitling has a defined market and a limited scope for expansion. (Who has a minimum of a grand to drop on a watch these days?)
If you think about the answer to that, how many of those that do will resonate with Beckham, and of those that do, how many do Breitling actually want?
I refer you to Burberry, now the chav attire of choice and looked down on by the people who would Burberry would really want and whose product is much faked.
If you think about the answer to that, how many of those that do will resonate with Beckham, and of those that do, how many do Breitling actually want?
I refer you to Burberry, now the chav attire of choice and looked down on by the people who would Burberry would really want and whose product is much faked.
Carol M said:
I guess I'm one of the strange ones that likes to buy something based on it's ability to perform it's function properly. Like a fighter pilot, Racer, Or Yachtsman. And I see that association as more valid in the realm of time keeping. As opposed to the association of a pretty face with an empty head placed near the product. Which as far as I can tell. Only serves to give the impression that you will get laid via the association with a Beckham endorsed product. Gee ladies. I just bought a Breitling. You know! Just like Beckham wears. Now get on your knees. I'll make sure to keep my new David Beckham Breitling watch down there so you can look at it and fantasize about Beckham. How condescending to women and men alike. But then. That's our society these days. I suppose Breitling wouldn't be doing it if they felt it wouldn't work. That's a sad statement about the type of people we are these days. I've been quite happy with my TAG professional 6000 chronograph. And you know what. There wasn't a pretty face nor a pair of breasts anywhere near the watch when I bought it. And I didn't buy it to get the girls. I bought it because it's a good watch. and I got a cracking deal on it.
My husband has a Breitling and it didn't matter who's face was advertising it when it was bought. It wouldn't have made one bit of difference.
BUT, as I said, they are a profit driven business and they'll employ whoever they think is going to sell more watches for them and that, in my opinion, isn't a 'real' person.
These businesses generally tend to know what they're doing with marketing.
Which is why Beckham is very likely a good call.
BUT, as I said, they are a profit driven business and they'll employ whoever they think is going to sell more watches for them and that, in my opinion, isn't a 'real' person.
These businesses generally tend to know what they're doing with marketing.
Which is why Beckham is very likely a good call.
Carol M said:
Maybe I'm not stating my case very clearly. Yes! Breitling can do as it sees fit and I understand that they do think this will work. I just think that it is a sad commentary about people in general that it would work. As opposed to linking your high quality time piece with something/someone relating to the the high quality of your time piece. Which Beckham doesn't. He is merely an empty suit with a handsome head poking out of it. Kind of like our society.
Omega once had an advert about being the first watch on the moon in 2009. I even remember back in the 70's the Omega watch adds about being the official watch of NASA. That's how good those adverts were. All those years later I still remember them. NASA came to Omega in the 60's. That is a grand endorsement. And quite relevant as to the quality of their time piece as well. Same with the Rolex adverts showing their time pieces on racing yachts. Then there's Breitling.