Interesting, one of my gripes was that when you drop below the tier levels, you lose your status straight away even though you have been Gold status for say 10 years in a row. I gave that as a negative comment on each comment section they asked me about in the past.
Seems they have listened with the introduction of this then:
>>
A new way to recognise our Members
We’re now giving Tier Points earned in the past, real value in the present. So in addition to annual Tier Points, we’re going to recognise and reward Members for their entire membership with Lifetime Tier Points – that’s all the Tier Points earned from the very first day of membership.
Members will be able to see their Lifetime Tier Points balance whenever they log in to their accounts or receive emails from us.
Recognising Lifetime Tier Points like this lets us show all our Members how much we value their entire membership – past, present and future.
It also gives every Member of the Club the chance to accumulate enough Lifetime Tier Points to achieve the new rewards we’ll be introducing in the future – starting with the launch of Gold membership for life.
Seems they have listened with the introduction of this then:
>>
A new way to recognise our Members
We’re now giving Tier Points earned in the past, real value in the present. So in addition to annual Tier Points, we’re going to recognise and reward Members for their entire membership with Lifetime Tier Points – that’s all the Tier Points earned from the very first day of membership.
Members will be able to see their Lifetime Tier Points balance whenever they log in to their accounts or receive emails from us.
Recognising Lifetime Tier Points like this lets us show all our Members how much we value their entire membership – past, present and future.
It also gives every Member of the Club the chance to accumulate enough Lifetime Tier Points to achieve the new rewards we’ll be introducing in the future – starting with the launch of Gold membership for life.

