Aren't they about £39k new ? And yes, you can only buy them new if you already have an Aston. Designed so you don't have to take your pride and joy into busy, crowded, lout-filled city centres. Personally I think it's one of the most ludicrous marketing ideas of recent years, though I suppose if the wife (or husband, of course) of an Aston driver wants the cache but not the fear of dinging their P&J then this is perfect. But most people will think you're driving a stupidly modded IQ and are therefore a tosser...