original guvnor said:
Mowflow said:
The recession is not killing these companies. Technology is.
Truth is, it's a bit of both. Recessionary times have a habit of making consumers focus in on price/value more than perhaps would if they weren't feeling the squeeze. Some of these companies were just too slow to react to the online threat and by the time they did the damage was already done.
Ask yourself this - if people buying electrical goods has moved to online (Jessops and Comet would suggest it had) how come John Lewis were 40% up in home electronics this Christmas in store? Perhaps their 2 year warranty? Perhaps their unbiased and good quality staff? Possibly the nice environment to browse/shop or perhaps a combination of these factors which their competitors continue to overlook.
I think it's a bit of both with some retailers but more so technology for Jessops. It's not a case of them failing to implement an effective ecommerce strategy quickly enough. A large number of potential customers were lost the minute every mobile phone manufacturer added a perfectly acceptable (to most) camera to the back of their device. The business model of maintaining high street store fronts purely to sell products with a relatively high replacement life to a relatively small professional and enthusiast market simply does not work. It always had to be supported by the potential to sell large quantities of consumables and cheaper products albeit at a lower mark up to Joe public. That market disappeared with advances in technology.
I don't think people buying electrical goods has moved to online, not completely. Your John Lewis example proves it perfectly. I think the biggest effect that online has had to consumer behaviour in this area and many others is that it has made us more demanding. We want more competitive pricing, better service, support etc. John Lewis prove this by providing this and always doing well.