csmith319 said:
BUT - a little piece of trivia - the M badge came before the M models - it was invented as a styling package, the cars came later! Correct me if I'm wrong
Nope, not true
The first 'M' car was the M1, the mad homologation special of 1980. The next was the M535i, based on an E28 5 Series and followed later by the M5. BMW didn't let the marketing bods run wild with M badges using 'halo' technics until about 10-12 years ago, and it's gradually got worse ever since. There used to be 'SE' and "Sport' ...then Sport became 'M Sport'. Now you can buy virtually every model in the range with a smattering of M badges on wheels and interior trim (note they never put one on the back - that's either a dealer who needs a slap or the owner). Complete bastardisation of the brand....I mean there is a 318d M Sport for gods sake. 120BHP diesel. It's still a good car but the M branding is daft.
In the UK now something like 60% of BMW 5 and 3 Series cars are sold in 'Sport (M Sport)' spec. Interestingly though in the US, market it doesn't exist (bodykit, wheels, etc). Buy a 335i out there and it looks like an SE whatever trim you buy. Apparently they do it to up sell US consumers into 'real' M cars - if you want the looks you have to pay - and so as not to confuse / damage the brand image. The E46 had a model called the ZHP towards the end of it's live that had our 'M Sport' body styling and it sold like hot cakes. Using the M brand so liberally has been ok so far but long term....could ruin it. Audi don't do it with the RS brand, they have 'S Line' for their equivalent of BMWs 'M Sport'. Much more sensible.
(For the record, I actually had an E46 330 M Sport so not being bias here - fabulous car but not an M car just because it had a few bits of M trim...)
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