Gwest44 said:It's a marketing exercise
No it isn't.....it's a 'let's put it out there for silly money and see if we get a mug who bites. What's the worst that can happen?' exercise.
Car dealers aren't clever enough to know what 'marketing' is; they only see pound notes (or coins).
The strange thing is that quite often they DO get a bite; presumably from people who have more money than sense.
It's a sign of the times; too many people earn (or get) too much money. The world of 'hard earned' has been almost lost IMO.