MACK said:
How long till Audi launches an RS Line?!
Actually audi has done it with better thought than BMW or Mercedes. They have the S models. BMW and Mercedes only have 1 image letter/letterset (M or AMG) General public doesnt understand the difference between //M performance and //M. Its all the same to them, but they do understand that an S4 is something different than a RS4
Same with ford. Only the few really special models get the RS badge, other get the ST badge.
Same with renault, only the hardcore models get the RS badge.
BMW flings their //M logo on every boring car that gets a bumper kit or so. They dont keep the badge exclusive like how Audi/Ford/Renault (and probably others) do that.
In the end that will stain the desirablility of that logo (as it already does...)
(never thought to say that bmw could take an example in ford or renault.... but in this case they surely can)