Had my 35i mapped by Celtic Tuning a few months back. Afterwards we were talking 'cars' as you might expect and I asked about induction kits. The reply was basically yes but only if they draw air from outside and not warm air from under the bonnet, and under a Z4 N54 bonnet it gets dam hot.
Basically if your drawing warmer (less dense) air from under the bonnet it will undo any gain made by a free flowing KN filter or similar.
Either way the gains are tiny compared to cost but you do get a great induction noise.
The first kit you list claims to be cold induction as it has a heat shield, dont quite see how that enables it to draw cold air! For that money I would get catless downpipes, I did, brilliant mod...