I've repaired a lot of rust on many different cars and I'm going to say that rust started inside the hatch, what you are seeing there is it coming through the metal. Inside that panel it will be 10x as bad.
The easiest way to fix it is locate a clean hatch from a coupe being parted out, if you want to fix that hatch then you should know that the rust isn't just in that spot, when the hatch is closed the entire bottom edge of the hatch is level so water will have sloshed around to all points of the bottom edge.
If a body shop says they'll pour in some "rust fix" in and all will be good, walk away. That is a feel good fix and won't solve the problem.
The proper way to repair that is remove the glass, drill out the spot welds around the inside edge, then remove the seam sealer all away around the outside edge and then you will see a small folded edge, that is the outside skin being crimped around the inside panel.
That fold needs to be unfolded enough for the inside panel to slip out.
So you now have both pieces of the hatch apart and can see what the true extent of the rust is, I could go on if you would like but it really is easier to source a good hatch from a clean car somewhere in the western US states and have it shipped over.
Hate to rain on your parade but that is what I see.