The reason there is so many of these 'tuning' companies out there is because [mostly] their claims are never tested independently before and after.
They also cover themselves somewhat with phrases like 'up to' and 'about', because they just don't know what gains they can achieve on any specific vehicle.
The claimed increase in power does not have to materialise at your current peak power to let them 'get off' with spurious claims. For example, your peak power might be 200bhp at 6000rpm (with 150 at 4000rpm), and you end up with 200bhp at 6000rpm BUT 162bhp at 4000rpm. So the 12bhp increase is given, just not in the rev range you were expecting.
It's also quite easy for tuners to create 'fuel efficient' modes by leaning out the fuel map so that you get better fuel economy at the expense of possible grenading your engine, and most of these internet tuners don't have an warranty in place should you need a new engine, and you'd have a difficult time proving that it was their rechip/remap that caused it anyway.
There are plenty of turbo petrol & diesel tuners that given their customers exactly what they asked for, but then some of those same owners have been told to forget it when chasing the dealer for a repair to a transmission after the tuner has removed the torque limit (which was there to protect those components). A naturally-aspirated petrol car shouldn't have these worries, but why pay for something you'll never know is actually of any benefit other than psychological (i.e. I'm expecting it to be faster so it it).