The name is Intelligent Safety.
ChatGPT says:
Intelligent Safety is BMW's umbrella system for the vehicle's driver assistance and collision prevention features. It helps reduce the risk of accidents by monitoring the area around the vehicle and warning or assisting the driver when necessary.
Main menu items:
Intelligent Safety – Main menu for the driver assistance systems.
Front Collision Warning – Warns the driver of a possible front-end collision.
Collision Mitigation / City Collision Mitigation – Can automatically apply the brakes to reduce or avoid a collision, especially at lower speeds.
Pedestrian Warning – Detects pedestrians and warns the driver of a potential collision.
Cyclist Warning – Detects cyclists and provides a warning if a collision risk is detected.
Lane Departure Warning – Warns the driver if the vehicle unintentionally leaves its lane.
Steering Intervention – Provides steering assistance to help keep the vehicle in its lane.
Active Blind Spot Detection – Warns of vehicles in the blind spot and may intervene if a lane change could cause a collision.
Cross Traffic Warning – Detects cross traffic when reversing and warns the driver.
Warning Timing – Adjusts when warnings are issued (Early, Medium, or Late).
Individual – Activates your personalized settings.
All On – Activates all available safety systems.
All Off – Deactivates the assistance systems as far as legally permitted.
Using the Intelligent Safety button:
Press once: Opens the Intelligent Safety menu, where you can select All On, Individual, or All Off.
Press and hold: Depending on the vehicle's configuration, the system switches directly to the previously stored setting.
The Intelligent Safety system is designed to support the driver, but it does not replace attentive and responsible driving. You remain fully responsible for controlling the vehicle at all times.