It's now about 7 years since the Z4 coupe launched ... and in that time, it's actually quite surprising how much faster cars have gotten. Lots of bimmers are now doing sub 5 seconds 0-100km/h times. A VW Scirocco does it in 6secs ... a Polo GTI in about 7 secs ... and these are really quite inexpensive cars by comparison. So, I wouldn't be conceptually adverse to some under-bonnet mischief.
The thing that I am worried about is that many of the tune-ups seem to produce increased total kW with main benefits above 100km/h ... which might be fine if you are tracking ... but not much use if you have to keep it street legal.