100% out...!!

[Angelus666]

I've said it before, but I think the pricing is a marketing strategy to move it up market and then throw special offers at it to convince people they are getting a stonking deal....£15k off, etc...convincing people to sign up. BMW have been doing this for years now.....how is the 850 a £120k car when a Bentley GT is only £20k more....

Those who are buying it at £55k probably don't care if they lose a huge chunk in the first year.

 

[Jembo]

I've said it before, but I think the pricing is a marketing strategy to move it up market and then throw special offers at it to convince people they are getting a stonking deal....£15k off, etc...convincing people to sign up. BMW have been doing this for years now.....how is the 850 a £120k car when a Bentley GT is only £20k more....

Those who are buying it at £55k probably don't care if they lose a huge chunk in the first year.

To add to the conspiracy theories... many cars are now not limited by care over their lifetime but how long the Government thinks they should be on the road ... for example the introduction of the ULEZ & diesel ban in many EU cities.

The consequence being people are being made to sell & thus buy certain cars... so when you up the price you fleece the punters

 

[Angelus666]

A mate of mine runs the local VW garage and he tells me they earn far more from from the finance agreements than selling the physical car....hence why they offer you huge offers to take the PCP deals, once you're in them 90% of people will continue re-signing new deals for the next 10 years.