Generally I do like a car to be fully loaded and I bought my 240i as such. It had to electric seats. It’s surprising how few F22 do. But my ZM only has heated seats. But I don’t miss cruise, nor sat nav. I would have liked e/mirrors but it wasn’t a game changer. And the stereo is good even in basic (try an e89 basic stereo!). And of course it has e/seats as standard. But what sold me mine was the Syrah Blue individual interior. The only one in the U.K.