BMW Giving Them Away

[grumpybri]

Ok, so went to my local stealer today to look at a 4 series 435d xDrive M Sport for a daily driver.
Fantastic drive, 4 wheel drive diesel with 313 ponies and 0-60 in 4.7 seconds, whats not to like.
So was offered an 2018 registered car with 18 miles on the clock for not the expected £51k, but £30k.
Major reseaerch mode now to find the right one as offered one was wrong colour and spec.

[IRD]

It’s been like that for awhile. We bought a new 330d Xdrive Touring at the end of last year and they discounted it to the tune of £10,000. Great car! We love it.

[metal licker]

The Mrs had the 435 xdrive and she still prefers it over her new Boxster

[buzyg]

At the end of the day what you pays is what it's worth. So a 30k car.

Still a very nice one, but clearly not worth any more or they would sell it for more.

[bmbardo]

Available brand new, £2k deposit and £399 pm on 48mth PCP at 0%. This is with M Plus pack.

[TitanTim]

Annoys be a little to be honest, why doesn't BMW advertise them at the cheaper price in the first place, they're either making a loss on cars or it just shows their real value. Think I got 8k off the E89 back in 2012 and about the same for the M135i in 2014 and the 140 in 2016, and when you do the showroom shinnanigans with the salesman its like their doing you a massive favour and you've bagged a special deal

Tim.

[bmbardo]

Annoys be a little to be honest, why doesn't BMW advertise them at the cheaper price in the first place, they're either making a loss on cars or it just shows their real value. Think I got 8k off the E89 back in 2012 and about the same for the M135i in 2014 and the 140 in 2016, and when you do the showroom shinnanigans with the salesman its like their doing you a massive favour and you've bagged a special deal

Tim.

I agree, would make it more transparent.

I think the manufacturer / dealer contribution on this finance deal is around £16k. It can only be that discounting this way gives them flexibility, if models are proving difficult to shift. It also makes finance easier to afford. The list price for the car on offer is £52k, so with the discount £36k. Not many people could afford to buy at £36k without help and the zero credit on offer.

[Angie4m]

At the end of the day what you pays is what it's worth. So a 30k car.

Still a very nice one, but clearly not worth any more or they would sell it for more.

They’ve sold at full price for some time but currently we have falling car sales and the 4 series is due to be replaced at the start of 2020 so basically we’ve got less than a year until the new one is revealed and available to order so BMW are shifting what they can now. Plus it’s a £40k plus car and so you’ll be hit for the higher tax for the next 5 years.

The other side of that coin is some people will buy thinking they are getting a deal and then realise they’ve not got the latest in a year or so and want to upgrade (like a friend of ours) and then they complain just how much money they’ve lost in that short time and do that usual that’s a £40k etc car but they never paid that so it was only a £30k car.

[Nictrix]

This is what I dont understand, They have a car thats list price is £52k and will sell it for £36k but the average person doesnt know this.
If it was advertised at £36k surely they would sell more of them and save time on the haggling and other bs that goes on while they kid on they are giving you a good deal.
It could make a difference between people buying new or used or going to a different brand altogether.

[mmm-five]

It's all psychological (and the business model that most of the fast fashion & furniture stores work on)

If I sell you a £36k car for £36k then you won't believe you're getting a good deal - and are buying something from the lower end of the BMW offering.

If, however, I tell you it's a £50k car that has been discounted to £36k then you think you've ripped my arm off and paid £36k for a mid-range model.

Also, I think tax/BIK is paid on 'list' price, not selling price.

[IRD]

The bottom line is, if you are buying new and changing regularly it is going to cost you a substantial amount of money. By being careful you can minimise the damage but it is never going to be cheap and the car companies and the dealers are only interested in their profit.