US Configurator Now Available

[Rick Hunter]

Rick Hunter, I am sure that is their thinking but will the cars sell at those prices?
Time will tell...

Perversely... I think it will.

Generally speaking, low end and high end goods usually see a relatively inelastic demand during recessions while everything else in the middle sees a lot of elasticity. The Z4's pricing will still hook in the affluent regardless. They just now have an extra choice in their pocket (instead of only the SLK, 911, etc.). That being said, though... the pricing is still an EPIC FAIL.

Beyond that though... I still wouldn't buy the new Z4 even if the price was $40k or less. The principles of the original car has now gone tits up.

[WLH]

Beyond that though... I still wouldn't buy the new Z4 even if the price was $40k or less. The principles of the original car has now gone tits up.

That Is For Damn Sure...

[rabman5]

Beyond that though... I still wouldn't buy the new Z4 even if the price was $40k or less. The principles of the original car has now gone tits up.

That Is For Damn Sure...

X-3

[TxMike]

Beyond that though... I still wouldn't buy the new Z4 even if the price was $40k or less. The principles of the original car has now gone tits up.

That Is For Damn Sure...

X-3

Well, if it was $40K, it might make sense. But I priced out a very nice 335 convertible for less than the Z. BMW is crazy.